The Rebirth of a Genius
Chapter 114

Wind and Rain Logistics Limited Company is a new company registered by Feng Yu. But it's not his. The company belonged to Li Shiqiang.

The Li family knew that they could enjoy their current lifestyle was because of Feng Yu. However, how could Li Shiqiang work for his younger brother-in-law? Li Shiqiang wanted to start something on his own after earning his dividend.

This opportunity happened to come. Feng Yu wanted to set up a logistics company and even got a fleet of trucks. Li Shiqiang then told Feng Yu that he wanted to run this logistics company and did not want Tai Hua Trading shares.

Feng Yu also agreed, but he told Li Shiqiang that he had already registered the Wind and Rain Logistics. He wanted to create a brand alliance to increase their competitiveness in the future, and because of this, Feng Yu was willing to pay Li Shiqiang some money to compensate him.

Li Shiqiang agreed without hesitation. He did not care about the name of the company, and did not need any compensation. Feng Yu changed the owner of the company to Li Shiqiang and then gave Li Shiqiang over 1 million RMB in dividends. The Tai Hua Trading stock was also changed to Feng Yu's name. Now Feng Yu could change his title on his business card to General Manager.

Feng Yu was finally 16 and had his identity card. It would be easier for him to do things now.

The City Transportation Department was old friends with them. They gave the red packet to the Chairman, and the documentation was quickly completed. All vehicle license plates will be ready within a week.

New logo sprayed on truck door. Even the hood was sprayed with the Wind and Rain logo. Li Shiqiang also hired a number of former military drivers. How much can they earn if they work in a unit? If they worked at Wind and Rain Logistics, they would earn 50% more than their current salary, and there would be bonuses as well!

Soon, over a hundred drivers applied for this job. Li Shiqiang also followed Feng Yu's advice to conduct tests for these applicants. Not only should their driving skills be tested, their safety awareness and especially their responsibilities.

Feng Yu said that this Wind and Rain Logistics would occupy at least 3 provinces in the Northeast region and might even occupy markets as far as Beijing. These drivers will be out most of the time with one truck full of stuff. What happens if the driver disappears with the goods?

This did not scare Li Shiqiang. There have been incidents like this that have happened before. Feng Yu had read the news about such cases on the internet in his past life. Years later when the culprit was arrested.

But Li Shiqiang was better than Feng Yu had thought. Not only did he test the drivers on the things Feng Yu told him, but he also tested their familiarity with the road. After this screening, the remaining 80 drivers and more than 10 salespeople were hired.

Li Shiqiang knew the importance of a salesman when he was at Tai Hua Trading. If no salesmen get sales and the company just waits for customers to come to them, the company will close in 1 to 2 years.

Feng Yu also helped him with the advertisement. Feng Yu had an advertising contract with their local newspaper and TV station agency. He helped Wind and Rain Logistics do some advertising to create awareness and let more people know that there is a logistics company in Bing City with 80 Gaz trucks.

Logistics Wind and Rain, Deliver regardless of rain or shine!

Everyone knows about this advertising slogan in less than 3 days.

Li Shiqiang visited every company in the warehousing area. When they found out that Li Shiqiang had just set up a Logistics Company, had 80 trucks and could take jobs from Bing City to Ji City and Shen City, many companies signed contracts with him. They will let Wind and Rain Logistics handle their future deliveries.

Feng Yu also helped Li Shiqiang to get some delivery orders from the Motor Factory and the Machinery Company. Coupled with Tai Hua Trading delivery, Wind and Rain Logistics will not lose money in the future.

However, if a truck travels with a full load to a destination and returns with an empty load, they may not lose money, but they also do not maximize their profits. Feng Yu reminded Li Shiqiang to set up branches in Ji City and Shen City. This way, trucks can travel here and there more efficiently. They should also build a good reputation and get more customers now.

Branch arrangement? Li Shiqiang is troubled. One company was enough to keep him busy, and now he still had to set up a branch? Feng Yu's idea was to set up offices in Ji City and Shen City first and then set up offices in all the cities in the province. It then slowly expanded to 3 provinces in the Northeast region and even Beijing. This is to create a complete logistics network.

Although this will not create a monopoly, with a complete logistics network, business will be better. There are now more and more private companies in the 3 provinces of the Northeast region. There will be many delivery orders for mountainous areas and farms only.

Li Shiqiang became nervous when he heard all this. How many branches should be established in the future? Then he had to hire at least over a hundred salesmen? One truck should produce enough to pay at least 2 to 3 people? How could he profit if this was the case?

Feng Yu patiently explained the pros and cons to Li Shiqiang. The situation was now considered an early stage, and it was fine if he lost some money. The demand for logistics was increasing, but he would not feel it despite the large number of orders. But 2 years later, another would also set up a logistics company, and at that time, it would be difficult for him to expand his market share. Also, with a logistics network setup, anyone who needs shipping, will think of Wind and Rain Logistics first. That would be the time when he could reap the profits. The trucks will always move with a full load.

Li Shiqiang was still hesitating. Although he felt that what Feng Yu said was reasonable but he still thought that it would be unwise for him to invest so much now. Why not wait another 2 years and see how it works. Feng Yu might be familiar with electronic products and commerce, but logistics was very different from that. Establish branches in rural towns? What logistics business do rural towns have? They send their stuff in rickshaws.

Feng Yu sighed and turned to Li Shiqiang: "You can get a franchise if you don't want to set up a branch. Franchise stores will be allowed to use the Wind and Rain Logistic brand to take orders, and Wind and Rain Logistics will make deliveries. All Li Shiqiang needed to do was to commission these shops.

That would solve the problem of empty trucks returning to the city. Li Shiqiang did not need to invest any more money, and 2 years later, he could even collect franchise fees. As for now, if he received a franchise fee, not many would join him.

With this suggestion, Li Shiqiang understood. It's a good idea. He could save money and not have to hire so many salesmen!

Li Shiqiang eagerly arranged for salespeople to make sales calls, and he took his staff to hand out flyers and attach advertisements on lampposts and telegraph poles. This was also taught by Feng Yu. In that era, no one would have bothered with a small ad like this if this ad hadn't been taped to people's walls.

Feng Yu looked at the energetic Li Shiqiang and felt that this was a brother-in-law he knew from his memories.

Li Shiqiang was happy, but Feng Yu became depressed. Li Shiqiang then set up his own business, and Feng Yu had to get a new person to take over Tai Hua Trading. He still has to go to school ……