The Rebirth of a Genius
Chapter 127

It was May 1st, Labor Day but Tai Hua Trade staff worked overtime.

"Hello? You want to order 100 units of Prestige model? It does not matter, but our company policy is that you should order at least half of that amount, from the Noble model as well. Whahuh? You don't agree? Then sorry, we don't have a Prestige model! "

After a month of preparation, Bing City was the first to launch an Ultrasonic Humidifier. Although winter had passed, and the rivers were no longer frozen, but there was no rain, and the air remained dry.

Coupled with the effects of TV commercials, everyone is looking forward to getting this humidifier. On the first day of launch, there was a buying frenzy. This was also because Feng Yu had used a hunger marketing strategy. He told department stores and cooperatives that there was limited stock. It was even announced in the ad.

After the residents of Bing City heard this news, all the humidifiers in the department stores and cooperatives sold out before noon. Residents have the mindset to get it before it sells out.

Actually, there were still tens of thousands of air humidifiers sitting in the warehouse of the Motor Factory, but Feng Yu was unwilling to let go. The ads have highlighted new features and made comparisons between the new moisturizer and the older version. Those leaders and bosses also noticed this new product. Since there are newer versions, why not get them because they have cash.

Feng Yu also sent some 2nd generation moisturizing samples to government agencies close to him. The leaders then distribute the older humidifier samples to their subordinates.

The price of this new moisturizer is double that of the old one. It is the same for wholesale and retail prices. Feng Yu said that those willing to spend 200 RMB on moisturizers also did not mind paying 300 RMB for one. Those who do not want to spend 200 RMB for moisturizers will also not waste 150 RMB for one.

So, Feng Yu set a high selling price for the new humidifier. Sure enough, high prices do not affect sales and increase their profits.

The cost of ultrasonic humidifiers is higher than the older version but not up to 2 times.

Next, the words "Patented products, counterfeit goods will be demanded" are printed on the box. In the user manual, there is also a penalty section that violates patent laws and warns large factories with R&D departments not to use their technology.

This time, it was clearly stated that the moisturizer was manufactured by Motor Factory. This will make the factories think twice before producing counterfeit goods. If they are involved with a large state-owned company, their local government may not be able to offer them protection.

After the new version was launched, Wu Zhigang contacted the dealer to notify them and have them come to discuss the contract.

This trader profited from the last humidifier, but not as much as the previous electric fan. Also, moisturizers are easy to emulate. Some dealers stated that they would not come.

Wu Zhigang followed what Feng Yu had done before and blacklisted those merchants. Tai Hua Trading would never work with those people or their companies again. Feng Yu had said before: There are only people who ask him to sell his products and not the other way around!

Tai Hua Trading was able to become so arrogant because they had patents and had monopolized the market.

Feng Yu promised the dealers who remained with him would earn a lot of money. But if there are people who want to sell counterfeit goods and seize market share, then it will depend if they have the ability!

Feng Yu believed that CCTV would give him good slots, higher frequency, and extended advertising length if he bought advertising space for 1 year.

Feng Yu believed that CCTV would give him good slots, higher frequency, and extended advertising length if he bought advertising space for 1 year.

Feng Yu did not care if others believed in the effects of CCTV advertising. He has absolute confidence in this TV station!

Fu Guangzheng also brought good news to Feng Yu regarding the patent application. Patents for Asia are approved, and applications for Europe and the US are still ongoing. As for Africa, forget it. Even if you have a license from the United Nations, there is still nothing you can do in that area. Moreover, Feng Yu also did not expect his humidifier to sell well in Africa.

This news also means that the Hong Kong office will be operational soon. The first target is Taiwan. Humidity in Hong Kong is quite high, and unless air purifying features for humidifiers are introduced, there will not be much sales in Hong Kong.

Sales for Hong Kong were handled by Fu Guangzheng. With the Fu family around him, Feng Yu did not have to worry about sales. Regarding sales and marketing, Feng Yu still could not compare to the Fu family.

Even the retail price was higher than what Feng Yu had set. He discovered that the Fu family had set a price based on the development of the region. For example, the retail price for a humidifier in China is 300 RMB. For Taiwan, it costs 500 RMB, and for some countries in Europe, it costs more than 150 USD. The retail price for the US and Canada even reached 200 USD.

Fu Guangzheng explained to Feng Yu the reason for this price. The U. S. population is distributed over a large area, and their target market segment is the upper middle class. This segment can easily pay this price.

Fu Guangzheng explained to Feng Yu the reason for this price. The U. S. population is distributed over a large area, and their target market segment is the upper middle class. This segment can easily pay this price.

Also, the humidifier packaging for the US market does not print "Made in China," but instead prints their Hong Kong Company. This way, consumers will not look down on the product.

When Feng Yu heard this, he was a little unhappy. What does it mean that consumers will look down on Chinese products? In the future, China will be the factory of the World. Almost everything used in the US or Europe will be made in China! See if these countries dare not to use products made in China?

Feng Yu was upset and asked the US retail price to increase further by 5 to 10%. He even jokingly told Fu Guangzheng that he did not understand Americans. Americans do not buy the best products, but they buy the most expensive products!

Fu Guangzheng was dazed when he heard what Feng Yu said. He came back and discussed with his family and even his family agreed with what Feng Yu said. The transportation costs to the US were not low and what Feng Yu said was also reasonable. Retail prices should increase slightly for the U. S. market.

Feng Yu did not expect that the Fu family took his jokes seriously and accepted what he said. But this isn't bad either. The profits will also increase. Eventually, he was able to make money from the US, and he was very happy with this.

Just when everything went smoothly, Feng Yu received a call from Wu Zhigang asking him to return to the office because there was a foreign businessman in their office, wanting to order an ultrasonic humidifier!