The Rebirth of a Genius
Chapter 129

The next day, Kameda Masao became a fool when he heard from Feng Yu that they were not allowed to export their moisturizer outside of Japan.

Kameda Masao targets Chinese, European and US markets. Humidifiers are used mainly in inland cities where the air is drier. Southeast Asia is the same as Japan. Not many people will want to buy a humidifier in this area. The market is too chatty.

Kameda immediately informed his Chairman and was scolded by him. Kameda has promised his Leader that he will help the company get the most out of this deal. Not only did he not achieve that, but they were also assigned to a small Japanese market.

But even though Feng Yu's condition was extremely harsh, they still agreed to it. They have calculated that the retail price of the humidifier can be set above 100 USD and they will even make a 30% profit after the cost of materials and authorization fees.

Japan has a population of about 120 million, and even if 0.1% of the population is a wealthy family and buys their humidifiers, their profits still amount to 3 million USD.

3 Million USD is the total profit last year of their company! If they take into account market growth for the coming year, their earnings will be higher.

But Kameda was not satisfied. For every dollar he dropped from the authorization fee, he would get a reward of 1,000 USD, and Feng Yu did not depend on the authorization fee. Thus, their negotiations were deadlocked.

Take it or leave it . When Hong Kong Company Feng Yu shifted their focus to the Japanese market, then Feng Yu would not even allow them! Let's see who can attract.

Right after the Labor Day holiday, Feng Yu applied for leave from School again. He brought Wu Zhigang to Beijing.

Feng Yu was in Beijing to buy advertising slots from CCTV. Last year, after CCTV got approval to sell their advertising slots, there were more commercials on television. There are rumors that a 15-second ad slot during primetime costs almost 1 million RMB!

But in Feng Yu's heart, he thought this was cheap. In the next 5 years, from 1995 onwards, advertising slots for news will be based on auctions. The first time, the tariff reached more than 30 million RMB. The cost of advertising increased more than 20-fold. 10 years later, this advertising slot cost over 200 million RMB!

There is no choice . CCTV has the widest range, and as long as there are antennas anywhere in China, it can accept CCTV channels.

The more people watch the channel, the better the advertising effect. Also, CCTV has news broadcasts and weather reports. This is something most people watch. Can the ad effect be the same for other TV stations?

Feng Yu's budget was 5 million RMB for some time slots. Every day there should be at least 5 slots for him to use the advertising bombing strategy. Although it will not reach the frequency of repeated advertisements in the coming years, it is because there are not many TV programs now. 5 this slot is enough. In addition, CCTV may not agree to sell them too many slots.

To contact the advertising division was no easy task. The CCTV advertising division is still a small department now and is considered a not so important department. Despite that, it was not easy for Feng Yu to meet the chieftain.

Fortunately, Zhang Ruiqiang had a friend who worked on CCTV. In order to show his support for the Bing City industry, he helped Feng Yu to contact his friend. He asked Feng Yu to look for his friend on the CCTV when Feng Yu arrived in Beijing. His friend could arrange a meeting for Feng Yu with someone from the advertising division.

Having a lot of connections is great. Feng Yu and Wu Zhigang quickly met with the Head of CCTV Advertising Division, Cheng Baojun.

"Hi, Chief s.e.k.s.i. ”

“Hai, Manager Feng. ”

Cheng Baojun shook Feng Yu's hand, and that shocked expression covered his face. This brat is the boss of Tai Hua Trading? Is this child over 18 years old? He looks too young!

Her position as a sexy head was not easy. Many local TV stations have much higher advertising revenue than CCTV. Its leaders want him to increase advertising revenue, but not many people are willing to advertise on CCTV. All there is is is a local business in Beijing, and the cost of advertising is pitiful.

Damnit. Isn't this the same as royalty? Can I still choose a time slot?

Damnit. Isn't this the same as royalty? Can I still choose a time slot?

Feng Yu recalled a few days earlier when he monitored the CCTV channel. He noticed that there were not many ads and the frequency was even worse than that of Longjiang Province TV station. Many companies are still not aware of the potential of CCTV. This means that CCTV is still very bad!

"Religion . We want to advertise for 1 year. If the price is right, we can buy advertising slots for a few years. "Feng Yu had thought of an idea. He wants to take advantage of the low rates now and get advertising slots for the next few years. With the ads on the CCTV channel, He could probably get more from Wind and Rain fans.

"A few years?" Cheng Baojun was shocked. If not for Division Head Shu's recommendation, he would have thought that Feng Yu was joking with him. Who in their right mind would spend so much on advertising?

"Religion . What are the rates now and how many time slots are available? ”Feng Yu replied with a smile.

“We still have slots at any time of the day. Which time slot do you want? But we can't sell the slots for the next few years. We can only sell slots to you every year. '' Cheng Baojun shook his head. He also wanted to sell more slots, but the leaders were unwilling.

Feng Yu felt some regret and said: "How about this, we can sign the letter of intent. If next year, there are no other competitors for the same time slot, CCTV will still sell me that slot. If there is a competitor, then we will bid on that slot. This way, will it still violate your rules? "

“This ..... it doesn't seem like it's against the rules. '' Cheng Baojun had some doubts. It's not against the rules, but no one has done this before.

“This ..... it doesn't seem like it's against the rules. '' Cheng Baojun had some doubts. It's not against the rules, but no one has done this before.

“Because it does not violate the rules, we have reached a consensus about this section. Let's talk about timing. Do you still have ad slots before and after this program:, and? ”Feng Yu hastily changed the topic of conversation.

“Slot before and after sale. One slot after and each is also sold. "Said Cheng Baojun.

is a program host by China's top broadcaster and host, Shen Li. It was the first improvement program and currently the program has the highest ratings. But Feng Yu remembered that years to come, these programs remained the same and did not change over time, resulting in their rankings dropping. The program was later replaced by.

Other advertisers prefer time slots for? It's okay . Feng Yu prefers and!

“I want the last slot before and 15 seconds after the ad. It would be the same for. I also want slots before and after 12pm, slots at night around 8.30pm. All slots for 1 year. Chairman Cheng, please count the total amount. ”

Cheng Baojun was startled by Feng Yu. Is this company very rich? 5 Ad slots a day? Do you need to advertise many times a day? It costs at least over a million RMB over the course of a year!

But either way, he will be able to achieve targeted advertising revenue this year!