The Rebirth of a Genius
Chapter 131

CCTV is holding a meeting. The CCTV leaders frowned and in front of them was a proposal written by Cheng Baojun. Nobody said anything.

The head of the TV station waited for a long time, and he cleared his throat, breaking the silence: “What does everyone think about Xiao Cheng's proposal? Saying opinions. Vice Station Chief Jia, you are in charge of the advertising division. You start first. ”

Vice Station Chief Jia was appointed as the first to start. He bit the bullet and said: "Chairman and colleague, we each know that our TV station's funds are running out. When Chief s.e.k.s.i Cheng showed me his proposal, I was also in a dilemma. Can we do this? But from another point of view, is this a violation of the rules? Everyone can see the benefits if we continue with this proposal. Our advertising costs will increase rapidly, and with sufficient funds, we can provide our viewers with quality programs. I support this proposal! "

Once someone starts rolling the ball, others also voice their opinions. Some feel this is going well. Last year, CCTV just got approval to air ads, and if they introduce the idea of sponsoring the program, other provincial TV stations will also follow suit. Then they will be the first to be punished if there is a mistake.

Some people support this idea. Why do TV stations allow advertisers to advertise? It's all about income. Before last year, TV stations had financial difficulties, and once they were able to show ads, their finances got better. In addition, provincial TV stations lead CCTV's much advertising revenue. It's embarrassing for CCTV.

Everyone voiced their opinions and refuted this proposal. The two sides cannot convince each other. Everyone seems to have their own reasons, but they also cannot deny others. In the end, everyone looked at the Head of the TV Station to make a final decision.

The chief looked at the deputies and sneered. If this proposal passes, and the Broadcasting Ministry says nothing, then the credit belongs to everyone in this room. But if the Broadcasting Ministry punishes them, then he will be the one to blame!

But now, the situation on CCTV is dire. The Annual Spring Festival Program is a headache for them. Although the government gave them a budget for this show, it was not enough. This proposal is not about some small ad. This involves several million RMB of advertising costs. How could he let go of this opportunity?

"Let's choose to decide. Those who oppose raise their hands. Those who do not raise their hands mean you all agree to continue with this proposal. Let's start . ”Head of Station directly stops those who want to remain neutral. Whether you agree or disagree. There's no other choice.

"Good . Voting ends. 5 votes to agree and 4 votes to disagree. We will implement this proposal! But I want to say 2 things. Personally, I don't like this idea. The right program, when adding a company name, will make it sound like this is their program. Also, other advertising methods should be considered as well. Xiao Cheng, take note of this and negotiate with the other party. Be careful not to break any rules! ”

Cheng Baojun stood up and promised to complete this task!

The chairman then writes his opinion on the proposal. Basically, he approved this proposal, but the details need to be discussed further. Cheng Baojun was given the task of submitting this proposal to the superiors for approval.

In that era, advertising was not determined by the TV stations themselves. Advertising requires approval from various government agencies and most importantly, the Ministry of Broadcasting.

The Ministry of Broadcasting is not the same as the leaders in CCTV. They may receive ads but will never agree to add the company name to the program title. The leader there even scolded Cheng Baojun by saying he was greedy.

The Ministry of Broadcasting is not the same as the leaders in CCTV. They may receive ads but will never agree to add the company name to the program title. The leader there even scolded Cheng Baojun by saying he was greedy.

Basically, the words of the leader there can be translated to: Who are we? Who do we represent? What is the purpose of doing TV programs? We have to get a fee, but we do not agree with the terms of the advertiser!

Cheng Baojun was frustrated. Get an advertising fee but don't allow them to add the company name to the title? He doesn't know how to do this. He could only contact Feng Yu to discuss further.

"Chief s.e.k.s.i, have you eaten yet? I have booked at Dong Lai Shun restaurant. Yes yes . Just my colleagues and me. Bring some people too. ”

Centuries-old Dong Lai Shun, the number one halal food in the capital!

When Cheng Baojun heard that Feng Yu invited him to Dong Lai Shun's restaurant, his thoughts were about the delicious goat meat hotpot. Even though he politely tried to reject Feng Yu's invitation, he still brought his 2 staff and rushed to the restaurant.

Feng Yu wanted to invite Zhang Ruiqiang's friend but was rejected. So, Feng Yu wanted to ask Cheng Baojun and coincidentally the latter called out to him.

The meat dishes are served and consumed. Feng Yu did not care about manners, and this made Cheng Baojun feel at ease.

The meat dishes are served and consumed. Feng Yu did not care about manners, and this made Cheng Baojun feel at ease.

They finished eating and started drinking.

Cheng Baojun put down his glass and started talking about advertising. It was a Chinese tradition to talk about business over a drink. How to negotiate business without alcohol?

If the negotiations are successful, then they can toast. If not, open another bottle and continue!

Cheng Baojun said: "Manager Feng, Manager Wu. I've submitted your ad proposal to the employer, but it's not approved! It was not completely rejected but only the title of the program could not be changed! Maybe we can think of another way? ”

Can't change the program title? Feng Yu was disappointed. If this is approved, then ad slots taken by other advertisers are no longer a problem for him. The advertiser who bought the time slot he wanted was Yanwu, the company that sold the recording device.

Feng Yu's house also had Yanwu tapes. Yanwu monopolized the Chinese market at that time. But within a few years, the appearance of a VCD would cause Yanwu's death!

Now, Feng Yu could not add his company name to the title, but he still had another way. If it still didn't work out, then he could only give up.

Now, Feng Yu could not add his company name to the title, but he still had another way. If it still didn't work out, then he could only give up.

“Because I can not add my company name to the title, then at the beginning and end of the program, can you add the words that“ this program is sponsored exclusively by the Wind and Rain humidifier ”? If the stage can not display our logo, then you should place our moisturizer in a conspicuous place on the stage? It has to be captured by the camera. We may also use your program name for our advertisements in the newspaper. For example, Wind and Rain Humidifiers are the exclusive sponsors of the program. This shouldn't be a problem, right? ”

Exclusive sponsorship is another way to change the title of the program. Since no other company does the program title ads, then the exclusive sponsorship is almost about the same and will not be a shame to CCTV. Most importantly, Feng Yu wanted to take advantage of the product placement in the program to show viewers his mist-producing humidifier next to the host. Can viewers not be curious? Coupled with its advertising bombing, its Wind and Rain humidifiers will soon be famous! If this still did not work, Feng Yu had no other way!

“It ..... doesn't seem like a problem. It has to be approved. '' Cheng Baojun nodded. His eyes were red from drinking.

“There are still conditions. If your program can't name my company or product, that's okay. But the host had to create an ad for us, and the ad had to use the stage and background. Cutting, dubbing, etc. the ads must also be from the same backend team. This will be included in the cost of advertising. ”

In that era, not many TV stars recorded advertisements. But the host, Shen Li is more popular than most TV stars. If Shen Li can help Wind and Rain Humidifier shoot ads and with the help of CCTV, the effect will be even more significant!

If Cheng Baojun disagreed, then Wu Zhigang would continue to burp with him!