
The stationmaster looked at Cheng Baojun. He was furious until he threw the documents in front of him at Cheng Baojun. He had asked Cheng Baojun to get this ad deal and remove the title change section of the program. Cheng Baojun promised that he would finish it but what did he do?
He even dared to ask our TV host to shoot a commercial for them? Our TV host gets a salary from them and does not represent himself. He represents TV stations and will influence the image of the Ministry of Broadcasting. How could he shoot ads for private companies? If the leaders in the Ministry of Broadcasting found out about this, he would be reprimanded for his greed for money!
"You're telling me the truth. How is your relationship with Tai Hua General Manager of Commerce, Feng? ”The station head hit the table and asked.
Cheng Baojun was surprised: "Chairman, I have no relationship with him. He was introduced to me by the 2nd Communication division of the Broadcasting Ministry, Vice Chief Lu. ”
"Vice Chief Lu? Lu Wenbo's? Hmm ~~~ Alright, you go and talk to that Feng Manager. Tell her that Shen Li won't be starring in the commercial! ”
“Chief Station, that Manager Feng is now in my office. He says that if possible, he wants to talk to you. He had some ideas that did not break the rules and was still a win-win situation for both of us! ”
"Ask him here. The Head of Station also wants to meet the person who came up with the program's sponsorship advertising method. Also, Feng Yu was introduced by Lu Wenbo, so it was not good to directly reject him. That was why he agreed to meet Feng Yu.
When he saw Feng Yu, the Station Chief could not believe his eyes. Cheng Baojun had told him that Feng Yu was very young, but he did not mention that Feng Yu was still a student!
"You are Manager Feng of Tai Hua Trading?"
"Yes!" Feng Yu warmly shook the Station Chief's hand. He was used to being humiliated by his age. However, Feng Yu felt that this was also his advantage.
“Manager Feng, we welcome you to advertise with us. When you tell us that you want to buy advertising slots for one year, Xiao Cheng even gives you the best timing and adjusts the slots of other advertisers. But wanting naming rights and getting our TV host to star in a private company ad is not up to our rules. You can forget it. ”
Private enterprise? You look down on private companies? 10 Years later, private companies will be everywhere. All CCTV advertising slots will be taken by private companies. Since you don't like private companies, fine. I'll talk to you about state-owned enterprises!
"Private companies? Correct . We are a private company. Our products are not manufactured by us. The Bing City Motor Factory. The development of this product was carried out by the Bing City Aviation Factory. These are all state-owned companies. My company is only responsible for sales and marketing. This commercial product does not belong to Tai Hua Trading. Furthermore, the product has patents for China, Asia, Europe, and the US. It has helped our country produce from other countries. The Wind and Rain brand is the first high-tech home appliance brand in China and can be said to be the pride of the country. Why can't we use a TV host with good pictures to star in our commercials? ”
Feng Yu started to raise his company profile to suppress the other party. That "china's first high-tech home appliance brand" surprised the Station Chief. Although Feng Yu spoke very quickly and he could not really capture everything he said, but it seemed like this Wind and Rain brand had to be extraordinary to become the pride of the nation
"You all actually work with the Bing City Motorcycle and Aviation Factory?" Ask the Station Manager.
"Of course . You can contact them now to verify. We are in a 3-way partnership. I came up with the design and was in charge of sales and marketing. The profits will be split between 3 parties. “Feng Yu did not tell the Station Chief that he got the biggest share of this cooperation.
The Station Manager was fooled by Feng Yu's confident gaze, and he did not call the other two factories to verify. Anyway, this will be written in the contract. If Feng Yu tricked them, they could not serve ads and keep the advertising costs down! No one has ever dared to cheat CCTV!
"No no No . Station Chief, you misunderstood. Maybe I didn't explain it. The TV host will only appear in ads. We'll extract footage from the TV host, and use the voice cast. This will not be considered as your TV host staring at our ads. This advertising fee will also help your TV station a lot, right? Also, I mentioned that I can buy advertising slots for 3 years. If I am unable to add our brand in the title of the program, we may turn into an exclusive sponsor. Sponsorship does not violate the rules. The stage can remain the same, but our products should be in a prominent place .... ”.
Feng Yu started to persuade the Station Chief. It's not too difficult.
The Station Chief hesitated for a moment: "Then can you show me a demo of your commercial idea?"
"No problem . Can you lend me the studio? "
The Station Chief nodded and personally brought Feng Yu into the studio. CCTV at that time did not have many programs, but they had very few studios. Incidentally, the studio was filming another program.
Feng Yu looked at the old and seedy studio and shook his head. Before his birth, the studio of the city's TV station was even better than this. What is all this? Although Feng Yu was not a professional, he could produce a better set than this in the studio!
“Head Station, in the back, you can install the painting as the background. Don't use those plain curtains anymore. We can put the moisturizer in front of the host. We can print the words "Serve You" on it. This is the title and theme of the program. When the air is dry, you can turn on the humidifier. This will not affect the show, and even if you do not turn it on, you can use our room moisturizer as a decoration. In advertising, the humidifier must be turned on. In addition, the program should talk more about matters relating to most citizens. Outdoor shots should also be well filmed. Don't keep recording and reporting events that take place in Beijing. Must do filming in other provinces as well. Beijing does represent the whole of China ... ”.
Feng Yu told the Station Chief about the field to be fixed. These ideas are taken from some of the more popular TV shows in his previous life. If this program could really do what he said, then his ranking would remain high.
At first, people were asking around who Feng Yu was when he pointed here and there. The Station Chief personally brought him into the studio. But when they heard Feng Yu's comments, some of the TV station workers were unhappy.
At first, people were asking around who Feng Yu was when he pointed here and there. The Station Chief personally brought him into the studio. But when they heard Feng Yu's comments, some of the TV station workers were unhappy.
These are all professional issues. Even the Station Chief didn't direct them on what to do, but this kid commented on all this.
But after a while, more people started crowding around. What this kid said makes sense. The audience would definitely love it if they followed what this child said. It's not that they didn't think about all this, but it couldn't be done. The main reason is that they do not have a budget!
Changing sets takes money. Sending the host to record the outside scene also cost money. Also, it was difficult for them to shoot in Beijing, let alone other provinces. The furthest place they visited was the outskirts of Beijing. This child still suggests going to places like the Northeast and South regions. Only train tickets are expensive.
The crowd grew, and Feng Yu became even more excited. He felt like he was a leader who taught them what to do. But he didn't get the applause he wanted. Many people looked at him like they were looking at a monkey in a zoo. This made Feng Yu very unhappy.
After the program finished recording, Feng Yu raised his voice and said: "Station Chief, if you follow what I suggest, there will be more viewers for the program. As for the production budget, with our Wind and Rain humidifier sponsorship of 1 million RMB, it will not be a problem! "
Those who laughed at Feng Yu earlier froze. Did this kid say that there will be a sponsor of 1 million RMB?