The Rebirth of a Genius
Chapter 133

The station chief was surprised. Based on Cheng Baojun's report, the advertising fee would be cut in half if Feng Yu did not obtain the program's naming rights. Why would Feng Yu still want to come out with 1 million RMB?

Feng Yu followed the Station Chief back to his office to discuss the details. Advertising chief Cheng Baojun, thus, took a role in preparing and serving tea to them. Head Station was there personally to negotiate this deal, he had nowhere to say anything.

But just as the discussion began, there was a knock on the office door and a Deputy Head, who was also the head of CCTV channel 3 entered the room.

"Head Station, are you busy?"

The Station Chief rolled his eyes. This is asking the obvious.

"Old Hu, what's up?"

“Head Station, I heard there is a company that is here in our TV station to discuss advertising with us. I wondered if he could sponsor some money for our CCTV 3 channel. ”

CCTV has 3 channels. Channel 4 will only appear in 1992. CCTV channel 3 was started in 1986, and only Beijing can accept this channel. Prior to 1987, CCTV channel 2 was also available only to Beijing residents. But in 1987, CCTV channel 2 switched to satellite signals and its reach extended to the rest of China.

For TV channels that only serve Beijing, it is difficult for these channels to get advertisers. Vice Chief Hu was here to try his luck as his channel ran out of funds.

Before the Station Chief could say anything, Feng Yu asked: "You must be Chief Hu. Does CCTV 3 have an amazing program? I mean this program is very popular among the population. ”

Vice Chief Hu immediately said: "This is Vice. My channel does have some popular programs. ”

In the end, Vice Chief Hu mentioned 3 to 4 programs but Feng Yu had never even heard of them. He had never even heard of this program in his life before. Also, this CCTV 3 channel focuses mainly on drama and music programs. The rest of the program is unwanted program by CCTV 1 and CCTV 2. What good programs can they offer? Only after they switch to satellite signals then they produce one excellent music program.

Feng Yu interrupted Vice Chief Hu: "Chairman Hu, you should know that I want to advertise on CCTV is due to satellite signal channels. The whole of China can accept CCTV channel 1. As for CCTV 3, I will be honest with you. I've never watched that channel before in my life. But since Chief Hu asked for my help, then I would use 100,000 RMB to buy advertising slots a year. You simply give me a minimum of 3 slots a day, and each slot should be at least 15 seconds. Time setting will be done! "

Damn, this Chief Hu is the future boss of SARFT (State Administration of Radio, Film, and Television). His authority in the future is not to joke. Feng Yu only treated this 100,000 RMB as an investment for their relationship

Vice Head Hu was overjoyed. Not even a minute of advertising a day, and any time will apply? All this for 100,000 RMB? With this 100,000 RMB, he can start a new program!

After Vice Head Hu left, Feng Yu continued the discussion with the Station Chief. But less than 5 minutes into the conversation, someone knocked on the door again.

After Vice Head Hu left, Feng Yu continued the discussion with the Station Chief. But less than 5 minutes into the conversation, someone knocked on the door again.

"Old Jia, don't tell me you're here to promote your CCTV 2 advertising slot?"

Vice Chief Jia smiled and walked over to Feng Yu to shake his hand: "This young man must be Manager Feng. Indeed, you are a good young man. ”

Vice Chief Jia had heard from Old Hu that a fool came to the TV station today. The fool was Feng Hua Tai Trading Manager, who was mentioned in Xiao Cheng's proposal. CCTV 3 can even sell their off-peak advertising slots for 100,000 RMB easily, why can't CCTV 2 get advertising deals?

Oh, this will be the CCTV boss in the future. The idea of auctioning advertising slots was implemented by him. This person is also worth investing in.

Deputy Chief Jia did not beat around the bush and said: "Our 2nd CCTV is a satellite channel, and the whole country can accept this channel. Why not advertise on CCTV 2 as well? I'll give you a good price! ”

Of all the 2 CCTV programs, Feng Yu only remembered, which was the predecessor of the. Changes will be made by the end of this year.

Of all the 2 CCTV programs, Feng Yu only remembered, which was the predecessor of the. Changes will be made by the end of this year.

it was a program that had been running for a long time and until the birth of Feng Yu, this program still had high rankings. Most importantly, National leaders also love this program. This program can be said to be a "spokesperson" of the Chinese Ministry of Commerce!

This channel is worth some advertising.

"No problem . We still have the rest of the advertising budget. I will only take 2 ad slots before and after. How much does the advertising cost? ”

The Deputy Chief asked: "One year 500,000 RMB?" He thought that one year of sponsoring was already 1 million RMB, so asking for 500,000 RMB was not too much.

"Good . But I was not allowed to add my company name to the program title and did not allow me to do product placement. So, I want you to do a special segment for us. At least 10 minutes! Our Wind and Rain Humidifier uses the world's most advanced technology and is developed by 2 state-owned companies. Every year, we pay a lot of taxes to the government and export large quantities to other countries. So, doing a special segment for us is not too much, right? ”

Vice Chief Jia looked at the Station Chief. This was not something he could decide. It's not against the rules, but he can't make a decision with the Station Chief. However, he would definitely ask the Station Chief to agree to Feng Yu's condition.

“Old Jia, you come back first. We'll talk about this later. I still have a lot of things to discuss with Manager Feng. "The Station Head said sadly.

“Old Jia, you come back first. We'll talk about this later. I still have a lot of things to discuss with Manager Feng. "The Station Head said sadly.

The Station Chief could tell that this Tai Hua Trading had a large advertising budget and it seemed like he was unable to complete his budget expenditure. This is really happening. Feng Yu's budget is 5 million RMB and approved by the Aviation Factory and Motor Factory.

The advertising slot on CCTV 1 was only 2.7 million RMB over the course of a year, adding sponsors to, the total was only 3. 7 million. Feng Yu still had 1.3 million RMB to spend.

After all, if he was unable to finish spending his advertising budget, he would also purchase an advertising slot from a Northeast Province TV station.

But Feng Yu had to get a slot for CCTV 1. Later this year, one will see the reason behind Yanwu's success and CCTV advertising rates will increase significantly. The rates will be much higher than local TV stations, and 2 years later, the slots will be sold using auctions.

Feng Yu suggested to the Station Chief that he wanted to buy a slot for the next few years but was rejected. The station also feels that CCTV is an excellent platform for advertisers and there is no reason for their rates to be lower than local TV stations.

This is also because CCTV was not allowed to air ads before. It is now approved, and in 3 years, their rates will be the highest in the industry.

Actually, Feng Yu wanted to tell the Station Chief that their TV station was the reason for their low level of advertising. Feng Yu wanted to advertise with them, and he still needed to look for connections to get a chance to meet their Chief s.e.k.s.i. In Longjiang TV station, not so much trouble. Feng Yu could have just walked in and looked for the person in charge. Their difference in attitude was too great!

The discussion between the two sides ended on a good note. Feng Yu was generous and did not care about money. He agreed with several other small sponsors that cost tens of thousands of RMB and could still leave a good impression with Head Station. This investment is too valuable!

The next day, Feng Yu returned to the CCTV. CCTV 2 had agreed to Feng Yu's condition, and Feng Yu signed an advertising and sponsorship contract. Advertise on 3 channels and total up to 4.5 million RMB. This is the record for the highest advertising costs that CCTV collects!