The Rebirth of a Genius
Chapter 134

After Feng Yu returned, he spent 500,000 RMB to buy advertising slots in Liao Province and Ji Province TV station. The ad was the same as CCTV, where it was footage from Shen Li hosting the program.

One week later, viewers in front of the TV saw something different. Why are the sets different and look better than before? There's even a cylinder there. That seems familiar.

Ehhhh ~~~ the logo looks rather familiar. Looks like the electric fan logo they bought last summer.

The rest of the day, several viewers saw a series of commercials. There were Shen Li's version, Feng Danying's version, Li Shiyou's version and the children's version. There was also an old man version, where Feng Yu hired an eighty-year-old actor to star in an advertisement.

There was not much effect on the first day. However, due to the frequency of advertisements, and advertisements on CCTV channels during primetime, even children remember the advertising slogan: wind and Rain humidifiers, your best friend in the room!

Regardless of the version, the ad highlights the latest wind-moisturizing features of Wind and. Its features include safety, health, low electricity consumption, high technology, etc. Coupled with product placement on TV programs, people ask where they can buy moisturizers.

Although Beijing is not China's financial center, its population is high, and it is a political center. Moisture sales suddenly increased.

Following Beijing, sales for northern cities, such as Jingmen, Zhen City, Changan, Shi City, Shen City, Ji City, etc. also increased. Even some cities in the south also experienced an increase in sales.

At first, even though Li Shiyou and Hou Haitao approved an advertising budget of 5 million RMB, they were still a little unhappy with Feng Yu for spending a lot of money. They were not persuaded by Feng Yu but instead, they agreed because Feng Yu guaranteed them that they would regain the advertising budget.

5 Million advertising budgets will bring in more than tens of millions of RMB profits! It will also allow Wind and Rain brands to capture market share quickly, eliminating the threat of competitors.

Feng Yu knew that Yadu household moisturizer would be launched the following year and if he waited until next year, then he would have to compete with Yadu directly.

Yadu should only concentrate on air purifiers. If they didn't do well, Feng Yu wouldn't mind buying more from this world-class air purifier manufacturer before it gets into the hands of foreign investors.

As for domestic humidifier sales, Prestige model sales followed Noble model for the first time. This was due to the bombardment of advertisements, especially Shen Li's version.

Initially, sales of humidifiers were not bad, and the profit for 1 unit was about 100 RMB. But based on that speed, the most they could sell was 20,000 units in a month, and Feng Yu was not satisfied with this figure.

Now different. After an aggressive advertising campaign, there were more than 30,000 units sold in the first week. All the dealers returned to them while waving their checks, wanting to order more. Li Shiyou and Hou Haitao were all smiling!

Now different. After an aggressive advertising campaign, there were more than 30,000 units sold in the first week. All the dealers returned to them while waving their checks, wanting to order more. Li Shiyou and Hou Haitao were all smiling!

Now Li Shiyou and Hou Haitao had only one thought: The advertising budget is worth spending!

Some dealers previously worked with Tai Hua Trading but stopped working with them for this moisturizer, back. However, they were expelled by Wu Zhigang on Feng Yu's instructions. Tai Hua Trading had to cling to their core values, which were arrogant!

The goal was to tell these traders that if they followed Tai Hua Trading, they would eat meat. Those who betrayed Tai Hua Trading would not even get a drop of soup!

The most unlucky are the factories that make the imitation of the Wind and Rain humidifiers. They continue to lower the selling price until it is lower than their cost price, but no one buys their humidifier. Their humidifiers were left in a corner of the department store, and not a single customer saw them.

If it was Feng Yu, he would have raised the price of that clone and even if his sales had not increased, at least the profit would have been slightly higher, and he would have been able to cover some of the cost. He will also sell the clone in rural places where there is little access to communication. Serve them right to try to fight the Wind and Rain head-on. Do they have an advertising bombing? Do they have a more beautiful designer? Do they have the most advanced technology? These factories had nothing, and it was normal for these factories to lose money!

However, Hao Haitao had some regrets. This air humidifier was developed by the Aviation Factory and why was Li Shiyou on TV and not him?

Feng Yu could only comfort him: next time, next time!

Feng Yu could only comfort him: next time, next time!

Now the Wind and Rain humidifiers are in a monopolistic position, not only the domestic market but also the overseas market. Europe and the US also have humidifiers, but especially for industry. Household humidifiers are still a type of electric heater.

Even if they had ultrasonic technology, they could not produce ultrasonic humidifiers like Feng Yu had filed a patent and no one would be allowed to manufacture similar moisturizers. If they want to produce a more sophisticated moisturizer, that is also impossible. The next technology will only be invented in 2000, and it is very expensive. How can it be used for household moisturizing?

It can be said that for the next 10 years; Wind and Rain will be the industry leader and no other company can threaten them.

Fu Guangzheng also brought good news to Feng Yu. Moisturizers in Southeast Asia. The Fu family positioned this product as a luxury item and only sold in luxury department stores. Although the quantity sold cannot be compared to China, but the retail price is much higher.

The most shocking news for Feng Yu was that sales for the European and U. S. markets were almost on par with China. Especially the US market, where the small Feng Yu asked Fu Guangzheng to raise the selling price.

Fu Guangzheng said that Feng Yu was very good at reading the minds of consumers. The Americans were just like what Feng Yu said. They only buy the most expensive products but not the right products.

Some companies approaching the Fu family showed their interest in acquiring patents, joint ventures or even wanting to get authorization to use patents.

Some companies approaching the Fu family showed their interest in acquiring patents, joint ventures or even wanting to get authorization to use patents.

However, Feng Yu rejected all of these requests.

This was a time where Feng Yu could benefit, and he was unwilling to authorize others to use his patents, even if they offered high prices. This is not the time to damage relations with the Aviation Factory. Moreover, if he sold the rights to another company, he would also offend the Fu family, who were in charge of overseas sales. These foreign markets are considered as their main source of income, unlike the Japanese Market.

A few years later, after the most favorable period, then Feng Yu would sell the authorization and would also compensate the Aviation Factory and Motor Factory. After all, it was not mentioned in the contract that Feng Yu was not allowed to authorize overseas companies to use patents. He only said that authorizing patents for domestic companies was not allowed.

When Feng Yu showed Li Shiyou and Hao Haitao the overseas sales figures, they were shocked. The numbers for foreign markets are more than double that of the Chinese market.

Didn't Feng Yu say that the selling price for the humidifier was much higher compared to China? Are all Americans and Europeans so rich? Previously, Feng Yu had told them that they needed to increase production, but Li Shiyou said that there was no need for that. But after seeing the numbers, he immediately returned to his factory to make the necessary arrangements to increase production. There should be no delay for export. They produce more from exports than the domestic market.

After Wind and Rain moisturized success, Kameda came to Tai Hua Trading again.