The Rebirth of a Genius
Chapter 38 – Sales of Wind and Rain Fan
In Bing City, many people had noticed the strange advertisement in Longjiang Daily. Every day, there are only a few sentences in a full-page ad.
Today the ad wrote: “Hot summer, cool breeze. "Yesterday is:" The sun is hot in the sky, a time to give some quality gifts. " Today the day after tomorrow … . . .
But at the bottom of each ad, there is a slogan: "Fans of Wind and Rain, good partners of your summer!"
For five days in a row, everyone who reads the newspaper will see this unique ad. This ad quickly became the talk of the town. People talk more about these ads than they do about murder.
Hearing people talking about the Wind and Rain fan on the street, Feng Yu knew the advertisement was working. Now, when one mentioned the electric fan, one would instinctively think of the Wind and Rain fan!
On the fifth day, the production of 20,000 electric fans was completed and Feng Yu made an 80% payment%. But Feng Yu did not take all the fans. He only took out 2,000 fans from the factory.
Everyone at the Motor Factory was curious. Even if the payment is 80%, the motor factory also makes a profit. Why would this Feng Yu pay for the fans but not gather all the fans? Could it be that Feng Yu wanted to return the item?
Director Li discussed with Director Zhao. They concluded that even if Feng Yu wanted to return the item, they would not accept it. They even reminded Feng Yu of the rest of the payments that had to be paid at the end of the month. If they did not receive the remaining payment, they would keep all the remaining fans in the factory.
Even if they can't sell these "disfigured" fans, they can always give these fans to their workers as their salary. After all, the factory already covered their costs.
Feng Yu did not pay attention to the Motor Factory. The reason he only collected 2,000 units was because he did not have enough space in his warehouse. After sending 1,400 units to the various shops, Feng Yu still had 600 units left in his warehouse. If Feng Yu had collected 20,000 units, he would have 10 more warehouses to store these fans. Since the fans were still sitting on the Motor Factor, Feng Yu could save on inventory costs.
On the sixth day, a real advertisement finally appeared in the newspaper. Table fan picture with slogan written in red: “Anger Wind and Rain. Breaking price: 59 RMB! ”
In the evening, Feng Yu held a meeting with everyone in the company in the warehouse.
“Have you all sorted the information? Which store sells better? which store does not sell? Are there any stores that do not display our fans or adjust prices? "Ask Feng Yu.
The problem with using consignment distribution mode is that the receiver creates problems for the sender. For example, the recipient of the item will claim that the product is not selling well and ask for a higher profit. Or, if the product is selling well, they quietly adjust the price higher. There may be several recipients who will use the product to promote a more profitable product by comparing the two.
Feng Yu had stated in the contract clearly. After one of the requirements was violated, Feng Yu would not pay the shipping fee, would not refund the deposit and the recipient would have to pay Feng Yu at least 10,000 RMB as compensation.
Feng Yu thought his staff would tell him that some shop or all of the shops had violated the terms of the contract. In this era, these managers came from government units and they had a sense of superiority over private companies. Also, they think that no private company would dare to sue them even if they broke the contract.
But in reality, it was not as Feng Yu had expected. No one broke the contract. Feng Yu fans don't sell!
“Manager Feng, cooperatives sell these three days. I saw the staff at the cooperative trying really hard to promote the fans but nobody was interested. ”
"It was also the same for the First department store. The fan is displayed in a very conspicuous position at the electric counter but only five people buy the fan. ”
“It's at least better than Dongli Department store. They only sell one unit today. ”
“It's at least better than Dongli Department store. They only sell one unit today. ”
“At least that department store is selling something. Taiping Department store has not sold anything yet! ”
"Manager Feng, are we going to get stuck with this electric fan?"
. . . . . .
Everyone kept talking about what they were observing today. Feng Yu listened carefully and nodded. These young men do not play sketches and have worked hard.
“Manager Feng, this electric fan does not sell at all. What the hell are we doing? ”One of Feng Yu's staff asked.
Feng Yu smiled, “Wait. Three days later, you will see the results! Tomorrow, all of you will leave. . . . . . ”
In the afternoon, Manager Su of the cooperative frowned. This fan is not sweet. The price may be much cheaper compared to other fans, but no one knows about these fans. Didn't Feng Yu say that he would advertise these fans? By putting two photos and a few sentences? How can this be considered an advertisement?
"Hello, what do you want to buy?" A Salesman asked a customer who had just entered the cooperative.
"Do you sell Wind and Rain fans?" Customers ask.
"Yes nih . There are two different models. Each model has a variety of colors. Which model do you want? ”The seller replied in lethargy.
“Yang is in this newspaper. Is it really 49 RMB? ”Customers ask.
The salesman looked at the newspaper and took out a fan of exactly the same color and model from the shelf and said: "Yes. 49 RMB. ”
"Okay, I want one. No, give me two. I would buy one for my father-in-law as well. “Customer words.
"OK, what color do you like?" Ask the seller happily. Manager Su has said that he will get 1 RMB commission for every fan sold.
"Clear . Hurry up and give me my change! ”Customer said and he threw ten pieces of 10RMB banknotes to the table. The salesman quickly returned the change and gave the customer two fan boxes.
"This is not true . Why is the box so small? You can't even insert the fan blades! ”The guest said loudly and looked suspiciously at the seller. It's like the salesman is a fraud.
“Soal, this fan bar is separate When you go home, open the fan blade and install. It is very easy and even kids can do it. "Say the seller.
"Hey, this is interesting. Good I can give it to my son as a toy. “Customer words.
Manager Su smiled when he saw a customer buying two fans. But he was curious, why did this customer buy two fans?
He opened an advertisement in Longjiang daily today. There's a photo of a truck leaving the Motor Factory. It seems like people know that this fan is a product of the Motor Factory and is guaranteed of its quality.
The manager doesn't know that there are more reasons behind this.
The manager doesn't know that there are more reasons behind this.
Feng Yu asked his staff to go to crowded places and spread new ones, telling people that the Wind and Rain fans were manufactured by Motor Factory.
So what is plastic. Plastic is also strong. There is no difference with the wind from steel blades and plastic knives. Furthermore, this plastic fan is selling well. The money that people used to buy one steel fan, could buy some Wing and Rain fans!
There are also other advantages to using plastic. It does not rust and the color is also bright. Cleaning can be done with just a piece of wet cloth. This electric fan is small and convenient for storage during winter, unlike the big, thick and heavy steel fan.
There is also an important feature of these fans. It's secure. Even when you put your fingers in, you will only feel a slight pain. There won't even be Scratch on you.
Wind and Rain fans have been advertising in newspapers for a week. In addition, can the motor factory produce inferior goods? Old Wu had one Wind and Rain fan which was a gift from his grandson. He was very proud of it and even showed it to everyone for hours!
After such a push, some people went to the mall or cooperative to inquire about Wind and Rain enthusiasts. After seeing the display, some people bought it on the spot while some went home to consider. But most of those considered would decide to buy it the next day.
That afternoon, the city's department stores and cooperatives had sold a total of more than 100 electric fans. Of these 100 plus fans, only three are other brands and the rest are Wind and Rain fans!
After a week of advertising, Wind and Rain fans have occupied a strong position in people's minds.
Wind and Rain fans are now selling first!