The Rebirth of a Genius
Chapter 89

With careful planning and execution of Feng Yu, Tai Hua Premium Cooking Oil became very popular in Bing City. But the response elsewhere in Longjiang Province was unsatisfactory.

After all, Tai Hua Premium Cooking Oil is priced at more than double that of regular soybean oil. Not many want to spend so much on soybean oil. Although there were some effects of soft-selling ads, TV stations started a series of programs to explain the washing process. Even the workers at the soybean oil plant eat that oil. If there is indeed a problem with oil, why are the workers still eating it?

If it was only the Bing City market, the Tai Hua Factory would definitely be able to make money. But Tai Hua Trading did not make much money. They had provided too many free samples, and the price they got from Tai Hua Factory was higher than the market price.

Therefore, Feng Yu decided to increase the advertising effort for more people to remember Tai Hua Premium Cooking Oil. When people buy cooking oil, they will remember the brand.

The goods were distributed throughout the province, but the numbers were low. A third of the oil produced today remains in Bing City, a third is sent to cooperatives elsewhere in the province, and a third is given as "samples. ”

In addition to cooperatives in Bing City buying oil directly, other cooperatives get oil on the consignment model. It was because of the price set by Feng Yu. The cooperatives did not think that this oil would sell. This oil really does not sell. Apart from the advertisements in the newspaper every day, there are very few people who buy this oil.

……

“Tai Hua Premium Fried Oil, made from high-grade natural soybean. Pressed using the most advanced Soviet Union machinery. No additional chemicals. The oil of choice used in the kitchens of European nobles! "

A 20-year-old girl, wearing an apron with the Tai Hua Premium Cooking Oil logo imprinted on it, was frying shrimp and there was a masculine voice reading the advertising message. The last scene is a young girl holding a 1.5 liter bottle of Premium Tai Hua Cooking Oil.

Somehow, Feng Yu felt some regret. There are no high definition video cameras. If he can produce "A Bite of China" (the first Chinese documentary film on Chinese Cuisine filmed using a high-definition video camera in 2012), the effect will be even better. But it never occurred to me. Feng Yu was still quite happy with this.

This ad highlights the concept of natural food products. Now, no one understands this concept yet but it still gives people the impression of high-grade food products. Along with advertisements about natural food products in newspapers, natural food products were popularized.

Ten-second ads are broadcast 3 times a day, on provincial TV stations. Once during the day, once in the afternoon and once at prime time at night. In this era, television advertising costs are quite expensive. But it's high CCTV, and the airtime of provincial TV stations advertising still isn't that high.

Just like now, 3 ads for 1 year, only cost Feng Yu a few hundred thousand. But Feng Yu has added clauses in the contract that the ads could be changed at any time. A few days later, when the packaging for sugar was ready, she would do a promotional round for her sugar.

If it was in Feng Yu's previous life, this advertisement would not have been allowed to go live. “The selected oil is used in the kitchens of European nobles. "That's a lie. Europe did not use soybean oil in this era. But how many people in China know about this? Most people in this era believe everything that is broadcast on TV!

Feng Yu's advertising message highlighted how valuable the premium oil was, coupled with the sight of a young woman cooking with it, had created a deep impression on the audience.

The young woman who cooked was her sister, Feng Danying. Feng Yu wanted to let his sister feel like an advertising star. She hired a makeup artist from a TV station to do makeup for her sister. This is very different from the makeup trend in this era, where everyone wears thick makeup and bright red lipstick. Many people think that her sister does not wear make-up.

Feng Danying was young and beautiful in the first place and after putting on light makeup, he was not inferior to the movie stars. Li Shiqiang was also on set, and she fell in love with the beauty of Feng Danying.

The day after the advertisement was aired, Feng Yu's mother called out to him and asked if the person cooking was his sister. After getting an answer from Feng Yu, his tone changed and said: "He can star in an advertisement just because he can cook? Does he cook better than me? "

Feng Yu quickly explained to him that it was due to the lack of time. Next time, she'll make her mother star in an ad.

Ads can be changed after one month. A middle-aged woman who cooks may have a better effect. But now, he only wanted to attract the attention of the audience and the image of his sister was more suitable.

……

"What did you buy?"

"What did you buy?"

“Fried Oil Tai Hua Premium. How're you? ”

"I am also . This oil was made using the most advanced technology of the Soviet Union, and it tasted good. ”

“ Not only does it taste good, but it is also made naturally without chemical additives. My son has just gone to school and should not eat cooking oil made from chemicals. ”

"Religion . Although it is more expensive, it is only slightly more expensive. Even the nobles in Europe use this type of oil, and now we can also experience being a noble! ”

This type of scene was common in many cities in Longjiang province, and these cities were different from Bing City. These cities have lower acceptance rates. Sales of large bottles were low in those cities, but sales of those small bottles were not bad. Many just buy small bottles to try them out first.

But Feng Yu knew that when the TV commercials aired every day, people would get used to the Tai Hua Oil Premium, and they would continue to buy Tai Hua Premium Cooking Oil. Their oil taste is better.

Now, the Tai Hua Factory had hired many workers under Feng Yu's instructions. The factories in the cities operate in 3 shifts, but in the Tai Hua Factory, the workers work in 4 shifts.

First, these people are farmers. Although operating the machines was easy to pick up, they paid less attention to safety compared to those who worked in the factory for several years. Also, working with machines has some dangers. For example, adding raw materials to the engine and fire safety.

First, these people are farmers. Although operating the machines was easy to pick up, they paid less attention to safety compared to those who worked in the factory for several years. Also, working with machines has some dangers. For example, adding raw materials to the engine and fire safety.

These people do not have a serious view of safety at work. They may be seriously injured or even die if there is an accident. If that happens, the amount of compensation will not be enough.

This is especially important because their district only has a population of 20,000. If there was an accident in the factory, news would spread quickly, and the reputation of the factory would be tarnished.

Feng Yu also decided to hunt down the two management staff from the city. But the one he targeted had turned him down despite offering them more than double their existing pay. They wanted to remain in a state-owned factory because it was considered an "iron rice bowl" for them. Why would they have to go and work in a small factory in the countryside? They would not leave even if they were offered 3 times their current salary!

Feng Yu was disappointed. He can only train his own staff. He hired the retired factory superintendent to hold classes on workplace safety for workers at the Tai Hua Factory to raise their safety awareness.

In this period, they have purchased almost 100 tons of soybeans and have produced 15 tons of soybean oil. Only with soybean oil, the Tai Hua Factory has produced over 15,000 RMB.

It was only a short period of time, and they could produce so much. Feng Xingtai was overjoyed. Based on these results, only with soybean oil, the plant can produce about 40,000 RMB per month and almost 500,000 RMB per year!

Now, he was convinced by what his 3-year-old son said to turn 1,000 RMB into 10,000 RMB. But at the same time, he was also worried. They have produced so much sugar, but still have not been sold to the public. Could this sugar be unpopular? Why not sell this sugar production machine and get more machines to produce soybean oil. This soybean oil is very popular and can make more money!