Dragon, The Dragon of the World
Business Strategy

"Have you not heard that the Birawa Group will be under the control of young master Draco?" Ask a natural stone businessman to a fellow businessman in the golden city.

"Where do you know the news about that?. Did you eavesdrop on him?" His friend answered him back asking.

"Tu is you?. It's free to live in this city, but such big news doesn't even know?"

"Just go back to the village, and switch professions as a farmer!" His friend's response was upset.

"Prophey!. Don't be so angry!"

"I don't know, because I just got back from there."

"After you know, I'll find out about it. Thank you, huh?" Said irritatingly.

"Ah stop!. Dad talks to you this. It's worth always losing?" The reaction of his friend tried to give in.

"Hehehehe. Kidding kali?" Response anyway.

"Shhh! Don't be strong!"

"See that?. Isn't that the young master and his family?" Say Sujana to his friend.

"Yes you're right. Let's go greet him!" Answer his friend anyway.

"Greetings ladies and gentlemen. Young master and Miss Dyah!" Said the man quite politely.

"Thank you uncle. How's everybody doing?. Healthy?" Dragon's response was quite friendly.

"We are all healthy young master. Thank you." Thank you." Answer them in unison. While nodding towards his young master was also another.

"How have you been doing all this time, success?" Dragon asked again, after asking for consideration from his father.

"As the young master saw, lately our store has been quite quiet, because there are already many rivals." Sujana answered frankly.

"Oh so!. If you may know, what is the unit price that uncle pegs for each piece?" Dragon's response asked at once.

"Because this natural stone is a type of andesite burn spots, which are imported from far away. Then I set a pretty high price."

"Each piece I pegged between Rp.90.000 to Rp.95.000. It depends on the size."

"Which size is 15x30 cm at the price of Rp.90.000. While the size of 20x40 for Rp.95,000."

"That's a relatively small size"

"If the medium to large size starts from 30x30 and ends 60x60, pegged from Rp.100,000 to Rp.185,500."

"Burning motive aside andesite. There are many other motives. Among other natural stone red temple. Palimanan.Chupang red, Coral stone, and others"

"For that please young master please advise us so that our efforts will be more advanced." Sujana explained and asked for help from the ruler of the golden city.

"Hmmm!. Pretty interesting!" Dragon's response was like thinking hard.

"Has in this matter uncle been trying his best?, such as promoting this product on social media?"

"In addition, has uncle implemented marketing strategies?. Working with the right business partner?. Collaborate with related businesses. Diligent to give a discount, Giveaway. hold a competition or a prize race?" Dragon's question surprised Sujana and his comrades quite a bit.

"Over this time we just sold out sir, without any promotion, let alone what the young master said just now."

"If for a discount problem never at all, let alone giveaway."

"So what should I do young master in order for the alabaster stone business and the others not to be quiet?" Tanya Sujana represents a dozen of her friends who want to get input again.

"There are several strategies that can be applied in business, such as, creating brand loyalty for the products we sell."

"Building brand awareness or brand awareness through social media, which can directly connect personally with customers, or other terms are word of mouth."

"Brand awareness itself is, the ability of the brand itself to appear in the minds of consumers."

"As when people think of something they want to buy, what appears is that brand alone, because it is already very attached to their mind."

"In general terms, a brand that is easy to remember and tickles it, will attract consumers to buy it."

"It's not just that uncle's uncle's all!"

"To further entice customers to come and buy is, strive to discover something new on your merchandise, and create innovation in filling the void by offering new goods or services."

"Return in this case, you should use social media, especially for products that are not available in the market."

"The next one again. Demonstrate the excellence of our products or services to the outside world. It can be through social media, or hold meetings between similar entrepreneurs, by inviting many people, and we become speakers. It is likely that the products we sell will begin to be known to people."

"Don't forget to offer a special discount, by giving a discount. Free shipping, or cashback for a certain amount of purchase."

"For example, you can apply the system to buy two products for one. Buy five products get one."

"The next step is, you have to find a business partner, which does not hurt partners who have a similar customer base."

"If the uncle is engaged in natural stone, then the uncle must make concessions with similar businessmen. So does everyone else."

"In this case, the form of partnership is also important, for example uncle sells beauty tools, then what can be a complement there is of course a complementary product related to that."

"If you sell baby clothes, then powder, health soap is also necessary.that is what is called a partnership business."

"The next step is to create a sense of urgency, which is prioritized to attract customers, to be interested, but not to scare the nakuti."

"For example, by giving a discount for a certain period of time, or which can also be referred to as a long-term partner."

"This system can create a sense of urgency in the minds of customers, and eventually customers will make purchases, because we consider them very important."

"For this issue, you can also issue a limited edition product, or sell a service only available to a certain number of customers."

"That is by communicating parameters during the sales process, such as setting a time limit, this can attract customers to immediately make a purchase."

"The next thing is to provide the best service, and it is very important for all entrepreneurs, who will be able to distinguish your brand from other people's brands."

"Maybe that's what I can give you?"

"Hopefully in the future, your efforts and business will move forward."

"Try applying!" Said Dragon explaining quite at length, and made their heads nodding in agreement.

They've never done that all this time. For them if the sales are selling, there are no promotions, no discounts, no giveaway, no other strategies.

Therefore their wares were always deserted, and abandoned by the customers. While other entrepreneurs, many visited by customers. Maybe that's why their shop is quiet.

Then after analyzing it deeply enough, finally in their respective minds, will carry out the input of the rulers of the Birawa Group, and they will begin to form a trade alliance, to promote together, he said, what products are sold, which became a mainstay in the city of gold.

***

Three days later. A major event to hand over the power of Birawa Group to its heirs will already be implemented.

The place used is a field of two and a half hectares, which is intended for large events, so that property tenants in the golden city, can use for their purposes for free.

But not the open field as imagined. The place has been erected quite magnificent buildings, complete with accessories.

Although the building is open, but the supporting pillars are lined with marble and other precious stones.

In addition, the floor used is high-quality marble, which is specially imported from abroad.

The roof is made quite artistic, so it seems very luxurious at all.not inferior to the meeting rooms in 5-star hotels, even 6-star can be aligned.

The chairs of the invitees were also, imported specifically from other cities.not in the form of ordinary chairs, but chairs that are special for important invited guests. The clothes are very soft and the shape is very elegant.

All over the venue, decorated as beautiful and luxurious as possible, to make the invited guests feel at home for a long time there.

In the event, Dion invited Birawa Group officials from all branches of business, including those abroad.

No one should not come, unless they are gravely ill, and it should be represented by their representatives, or the competent persons therein.

In addition to his people, Dion also invited business partners or business partners, both from within and from abroad.and amazingly, those who were invited, it turned out that everything came. and placed in hotels that are quite widely available in the city of gold, as well as the city next to it. that was also for the bodyguards and followers.

Mr. Birawa, Dion, Ivory, Dragon, Dyah, Emily entered the place, and sat in the chair provided. accompanied by elite Birawa Group bodyguards.

Of the 275 existing companies, which are under the banner of Birawa Group, all number 1,100 people, plus other invitation, to reach around 1,750 people. If added with elite bodyguard. Then their number can reach 2,500 people and everything can be accommodated in the building of the large hall.

So they do not need to jostle, because the chair is already in that place. Not an ordinary chair but a luxurious chair.

Before the event began, Dragon had already set up an illusionary formation and a defense formation, so that anyone who tried to foil the event, would be thrown into another dimension, and could only be pulled back if Dragon so desired.

"Good morning everyone!" Said Dion starting the conversation at the handover event.

"Thank you for coming to fulfill our invitation!"

"As stated in the invitation. Today is the time when the giant Birawa Group will have to change hands to someone more appropriate than me."

"That man is my own son, Dragon Dion Mahesa Birawa, who has always been called the young master Draco ."

"His head is the authority Birawa Group will give up."

"For that to the concerned, please come forward to sign this submission letter!" Dion's words were pretty solid.

Shortly thereafter, the handover process between Dion and his son was completed. Under the amazed gaze of the people in that place.witnessed also by Mr. Mahesa Birawa, the, Ivory is the other one.

Now the Birawa Group is under the control of Dragon, which will further grow rapidly, and expand throughout the land.