Possessive Leader
Decoy Effect Fool

“Padahan said if you want to take me on the road, brother. Do not use the reason to review the marketing of all products. I would be happy to want to, especially if bought snacks all hehe.” Jesi smiled brightly as the car Rama was driving stopped in the parking lot of the Mall.

“Kayak aja boy ask for snacks. Real work later I love snacks if the work is bener.” Rama opened his seatbelt and got out of the car.

Jesi had little trouble keeping up with Rama's walking. Either the man walked too fast or indeed his short footsteps could not go hand in hand.

“Do not miss the road, Brother!” Jesi ran a little to align her steps with Rama who seemed to not care about her complaints.

“Huh pantes aja Mba Naura nyerah ngikut Karam here and there, the road speeding gini.” Gerrutu Jesi while walking beside Rama.

“Padahal mah relax, Brother. We are no longer racing.” Her baby while laughing.

“I am an ordinary road. You are a short one so his footsteps are also short.” Answer Rama.

“I'm not short Karam, just less high. Hehe.”

Rama held back his smile hearing Jesi's reply. The girl beside him was indeed different, if others would be angry when alluded to his physical shortcomings, Jesi still accepted even laughing.

“In Korean Drama precisely the girls whose height is like I'm the most sold, Karam. It's cute so cute. So fitting in the hug is just a boat, really fitting. Duh so want to have a high boyfriend, so that fitting me snuggle fitting as knows him. Uh so sweet deh like.” Jesi's envy brain immediately travels imagining himself in the hug by Kim Taehyung. He smiled indistinctly on his own.

Rama looked strangely at Jesi who suddenly smiled to herself, “Weird basics.” Inner Rama.

Rama's unfinished curse on Jesi's strange attitude, the girl drew closer to him. His right hand was placed on top of his head and then equated with his height.

“Well this way, Karam.” He said after knowing his height which was only a boat of Rama.

“Udah?” rama asked flatly then went back to walking, in vain already thinking his self-styled assistant was different from others because he was not angry at the short mockery. Apparently there is a shrimp behind the rock, he is super narcissistic to want others to praise his short body which he said was even cute.

Arriving at the loveware booth his eyes were immediately spoiled with various kitchen utensils arranged in such a way. Though only bottles, misting, spoons, teapots, dishes and other kitchen utensils but why it looks so elegant.

While Rama was talking to the store manager, Jesi fiddled to see the price list listed near the product.

“Eh crazy bottle kayak gini two hundred and fifty thousand.” He said while holding a pink water infusion bottle measuring six hundred milliliters.

“Gue mending pack aqua bottle only, three thousands.” Her baby while laughing.

Rama's attention was distracted when he did not find Jesi beside him. Though it has been told to record things that if important but the girl just knows where. Before continuing the discussion Rama decided to look for Jesi first, the boy really had to spray first just sane thought Rama.

After looking one by one the hallway of the elongated shelf he finally found Jesi who was watching the price list while muttering.

“I ask you to come along to record important points, even wandering alone!” said Rama.

“Liat-liat doang, Mr.” Answer Jesi Formal. He also smiled kindly at the manager who came to him with Rama.

“But this bottle is very expensive. Anyone buy yah?” Jesi showed her a five hundred milli water infusion bottle in her hand. The price tag of one hundred and fifty thousand was attached to the bottle.

“That's exactly the best-selling.” The manager of the store spoke.

“Well, how can you? Though expensive loh. I'm well if you buy this little mending, two hundred milliliters cost Eighty-five thousand.” Jesi Sayings.

Rama took three bottles of a kind with different sizes.the size of two hundred milli liters with a price of eighty-five thousand, and, five hundred milli at a price of one hundred and fifty thousand and a bottle of six hundred milli at a price of two hundred and twenty-five thousand rupiah.

“Dengerin well I will explain let you pinter.” Said Rama to the nodding Jesi.

“This is called marketing strategy, you should have studied in the third semester. Ever heard of the decoy effect?” rama and Jesi asked, silent.

Jesi was seen observing the three bottles then took the bottle in the middle, a bottle size of five hundred milli with a price of one hundred and fifty thousand and showed it to Rama.

“Why choose this one?” Rama took the bottle from Jesi's hand and kept it in its place again.

“Yes because I think it's cheaper, sir. Than the buy of eighty-five thousand can only be two hundred milli. Mending one hundred and fifty thousand can be five hundred milli dong, if you buy two bottles of two hundred milliards already one hundred and seventy thousand eh can only four hundred milliards. Continues that six hundred milli even fall more expensive, time only increase the capacity of the contents of a hundred milliards difference seventy-five thousand. So according to me who is cheaper, already so the capacity of the contents is more anyway.” Answer Jesi.

Rama smiled apparently this time his self-styled assistant was quite connected, unlike when eating pecel catfish at that time.

“That's your name you've got decoy effect.” Rama.

“Decoy effeck is a phenomenon where consumers tend to switch between two options if given an unbalanced third option. The decoy effect is also called asymmetric dominance effect or attraction effect, a part of the science of marketing psychology that has been widely used by various products and services in setting options and strategies to boost sales of products that want to sell more.” Obviously Rama.

“The third bottle that you think is expensive is deliberately made as a third option that is not comparable so consumers will prefer the bottle in the middle. Not all products are created so that they sell hard, sometimes used to boost sales of targeted products. Understand?”

Jesi repeatedly nodded, “it turns out that's his theory. How easy is it if Kar... uh Mr. Darmawan I mean.” Jesi almost slipped call with the name Karam in front of others.

“So easy if the father is clear, after college I was never in the clear but do not understand. Lecturer muter-muter.” Imbuh Jesi's.

After finishing with his impromptu lessons Jesi followed Rama, this time he actually recorded the important points using the tablet that Naura gave before leaving earlier. Beres worked as he said Rama bought Jesi food and the girl was so excited. Even though his work is not perfect, Rama will still buy him food before returning home, but it seems that Jesi is very happy because his work is appreciated. Even Rama freed him to choose food.

While waiting for the food to come Jesi observed the surrounding environment, he pointed to a burger banner stand that showed different prices for each burger size, “It also decoy effect well, Karam?”

Rama looked at the banner that Jesi pointed to then nodded his head assenting.

"Saram ever had a boyfriend?"

"Here you are." answered Rama briefly while looking at the points that Jesi noted earlier. Systematic and easy to understand. It's just that the note is accompanied by funny emoticons that make him want to laugh. It was much different from the records he had received from Naura.

"Which is now a future wife was once Karam's girlfriend?"

"No. Different people!"

"Can we be different? who's cheating?" jesi asked enthusiastically.

"It's none of your business!"

"Kalo for example, I became a decoy effect between the ex-boyfriend and the wife-to-be, Karam would choose who? Think of this as a mate's decoy effect."

“Different concept about it Jasjus." Rama touched the forehead of the girl who sat in front of him until the girl was full of dramatization.

"Most people will definitely choose the best when it comes to a mate, not the cheapest and can be a lot.” Answer Rama.

"But if I choose it I get a lot and not cheap, Karam. Gini-gini I tuh son of the sultan is only poor now."

"Don't be weird. Just eat it!" rama said as the food arrived at their table.

"He's beautiful, Karam?" Jesi continued to ask.

"When you know yah. I'm afraid if we're both like gini again and Karam's wife-to-be see. Afraid she misunderstood me as beautiful, cute gini. If Mba Naura is obviously already pregnant so it will not make a misunderstanding. I'm afraid I'll get sprayed." he continued.

Rama only looked at the parrot in the form of a human who had been continuously ngockeh. Now Rama knows if his self-styled assistant is really like a child who will continue to ask if he is not satisfied with the answers he gets.

a beauty? until now, Rama had never met his future wife, where he could answer the question of the boy before him. What is clear is that whatever the shortcomings of his future wife, Rama will still accept it, because thanks to the girl's father, the Rama family can be happy as it is today.