CEO Takluk
Chapter 7 New Product Launch Strategy
The old man looked into Alexander's eyes, then lowered his face down. For a moment the man tried to weigh in to tell his problem to his young master's personal assistant. Facing directly the CEO of the company, there was no solution he got, let alone just convey to his personal assistant. Doubt seemed to hang in the old man's eyes..
"Alright Mr. Bachtiar, I do not insist on being curious about the problems you are facing, if indeed you are hesitant to tell you. Hopefully soon you get the solution sir.." Not willing to waste time, Alexander patted three times the old man's shoulder, then walked away from Bachtiar sir.
The man looked at the back of Alexander who walked away leaving him, regret arose in the old man's heart. Young Master Andreas Jonathan's personal assistant who sometimes also has a hard attitude like the CEO of the company, has been ignored. With a sorry heart, the old man passed away leaving the front of the company CEO's workspace.
"Young master check all the concepts we will finalize today. There is one notice to consider, whether lowering market prices is the only way to attract customers to glance at our new products at the time of launching.." Alexander placed the completed documents of Cassandra without her orders in front of Andreas Jonathan's seat.
"What the hell are you, Lex, this early in the morning, has made baseless refutations. What dream did you have last night." while sipping black coffee, Andreas Jonathan responded to Alexander's attitude.
"The important thing you have to solve today, call Cathy.. Why do we give managerial benefits to women, overcoming trivial problems cannot be resolved. Who gave advice or asked Bachtiar to meet me directly. Wasting time.." did not immediately respond to what was conveyed by his personal assistant, Andreas Jonathan instead immediately switched problems.
"Young master means. Does this have anything to do with Mr. Bachtiar.. who just came out of this room..?" feeling confused, Alexander asked the relevance of the statement conveyed by the man.
Andreas Jonathan was silent, and the man put the black coffee cup back on the table. Then haphazardly took the documents on his desk, which had just been brought by Alexander. At a glance the man read, and a frown appeared on the man's forehead.
"Tok. tok.. tok.." suddenly a knock was heard on the door of the study.
"Now.." Alexander loudly asked to come in.
Soon the door was pushed, and a woman wearing a red top entered the room. Alexander suddenly felt claustrophobic seeing who had just entered, even until the eyes of the man did not want to move to look at the girl. In just one day, Donny has been able to change the way Cassandra dresses and dresses. The young girl he had seen yesterday was petty, with a slightly casual appearance, this time was already another woman.
"What's the matter, Mr. Alex. is there something wrong with me today.." Cassandra's voice startled Alexander, and the man immediately gasped to notice her dumb-ass attitude.
"I'll just deliver this letter, sir, there were old fathers who left this letter to me. He said it was urgent, and should be delivered immediately." politely, Cassandra put the letter on Andreas Jonathan's desk. The man still looked cold, not even glancing at the girl.
"Oh so. Sit on the sofa first Sandra. we will discuss the notice that you have marked in the document that you have prepared.." Alexander asked the girl to sit down.
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Alexander and Jonathan Andreas immediately came to the sofa, then lazily Andreas Jonathan sat down with a position next to Cassandra sitting. The man deliberately did not want to sit in front of the girl, because he felt his eyes would be stained by staring at Cassandra's face and appearance. Alexander just smiled and did a refurbishment, and would wait as his young master was surprised to see Cassandra's new appearance.
"Sandra. try to explain the entry notice of considering the low price for a new product.." to drive away the silence, Alexander began the conversation.
"Well, sir, we have to do a self-evaluation first, who our customers are, where our market is, or which market we will enter. It will have an impact on the strategy we will choose, whether we want to lead them with prices, with product differentiation, or with other strategies. If we target the upper middle class, or even more premium class, cheap prices will only be their footing. Because there will be a sense of prestige in them choosing a product, which indicates a cheap price, is impressed cheap.." Cassandra continued her analysis.
Alexander was surprised by the idea that came to the girl's mind, as did Andreas Jonathan. The man had already started to seriously pay attention, even though he had not been willing to look at Cassandra's face.
"But on the contrary, if we are going to target the lower middle class, they are not our target market. The lower classes, especially, are more concerned with basic needs, how they will meet logistical needs in order to survive. Our products will not be suitable for them, because they will only look at the function and benefits of each item they will buy, taking into account the resources they have." firmly, firmly, Cassandra again expressed her opinion.
"Hmm. good also your idea. later we can consider.." Alexander was shocked to hear the approval of his young master. Usually managers will face a lot of opposition from the man when they convey exposure. But with ease, Andreas Jonathan agreed to what Cassandra said.
A moment's silence returned in the room, Andreas Jonathan grabbed the envelope containing the letter carried by Cassandra. The man's face again seemed to be holding back emotions as soon as he read what was written in it.
"Damn it. re sign whatan. should the old man think, not many people his age are still needed by the company. Could have even filed after duty earlier.." Andreas Jonathan threw the old man's letter back on the table.
Alexander realized what had happened before. Seeing the HVS folio paper scattered untidy, Cassandra immediately took the paper and tidied it up. At first glance the girl read and interpreted the meaning written in the letter.
"Mmm why the company did not assign a team to investigate what was behind Mr. Bachtiar's resignation. It could have been because the man wanted to enjoy life more.., or there might have been other reasons.." suddenly without being asked, Cassandra commented on the resignation letter of the bachtiar sir.
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