Genius Wan
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Frank Zilora did not mind the laughs of the audience inside the studio. After the laughter and jokes of the audience subsided. Frank Zilora then continued his analysis.
"And the last question, about the ad space at the top of the screen 'Game Over'!!!," Frank said as seriously as possible
"Many beginner level game designers have the same shortcomings, do not give good enough attention to the 'free to play' game model, completely ignore it at the beginning of the design process. Of course, this does not mean that games with a free to play model are not always profitable. For example, game designer Angry Bird, last year the maker of Vasalo decided that the game is paid. The game in my opinion is quite interesting, although it only has a minimal storyline but has a selling point on its unique game play. What is unfortunate in my opinion is that the desaigner of this game does not think of a 'free to play' model" Frank explained as he shook his head
"This also does not mean I say that the 'free to play' game model is the best choice. But games that cannot achieve a balance between player satisfaction, game quality and profit models will be imperfect games. Just like directing a film gets a good review for their film, but if the seat for the director's film in the cinema is even only 20% filled and 80% empty. The film has certainly been declared a failure" said Frank with a firm face.
"If the game designers do not use the 'free to play' model, the designers can only upload their games on the App Store and sell them at the standard price of one purchase. I will give an example for example Angry Bird game which is currently sold at a price of USD $4.99, for the past year it has been downloaded up to 100,000, say 80% from the download numbers do not refund their game purchases. Then the revenue of Angry Bird game is USD $399,200 not to mention reduced by investment and marketing costs. Let's just say their net income is USD $150,000," Frank said as he took a breath
"On the other hand, if the Flappy Bird game is also based on a game model like this that relies on many of its purchases, I can guarantee that this Flappy Bird game will fail miserably!!," frank said in a firm tone.
"And here lies his intelligence, explained game designer Flappy Bird has thought of this in detail, making his game with a 'free to play' model and getting his benefits from advertising. It's a very remarkable move and it fits perfectly with the unique characteristics of this game" Frank said
"Until now, there are 3 models of advertising appearances that can be taken by game designers, the first is ad per click, and the first is ad per click, so advertisers will pay when players click on ads in the game, the second is ad per view, so advertisers will pay for ads that appear per view, the third is limited time ad, so advertisers will pay advertising fees within a certain period of time no matter how many times the ad is shown and clicked on that month in the game," frank continued on
"The first thing we discuss ad per click, advertising models like this are done by many websites that can be accessed for free, this advertising model is very profitable for advertisers, and this ad model is very profitable for advertisers, especially if the placement of ads is quite effective. Because the players who play the Flappy Bird game are certainly mobile gamers. This means that the ads displayed will be quite effective if the advertisers advertise their products in accordance with the criteria of mobile gamers!!," said Frank
"Therefore, if I were a company struggling with the gaming world, I would consider buying this existing advertising space. Suppose one in a thousand people are interested and click with the ads displayed on the Flappy Bird game. Then I will get 10,000 new buyers every day!,"
"If out of these 10,000 prospective buyers, 100 people are interested and buy products from the link in the Flappy Bird game and the ad commission is USD $5, and the ad commission is, the advantage gained by the game Flappy Bird is USD $500 per day. Means in one month, Flappy Bird party will make USD $15,000 neth! and in a year, this game will earn over USD $150,000 net! it can be said that this exceeds the income of Angry Bird games!" said Frank
The audience in the studio exclaimed in surprise, they of course will not believe that the revenue of this simple game can bring money up to almost USD $1,000,000 per year!
"Of course, this can be achieved if in the future the Flappy Bird game will remain viral" Frank Zilora added to calm the noisy audience itself.
Iwan who was watching the video also confirmed the speech of Frank Zilora. he was very unsure of being able to reach the numbers that Frank Zilora predicted because he knew that the viral Flappy Bird game was most only going to last a few months.
"The second thing we discussed was ad per view. The total time you spend playing this game per day is on average 1 hour. Let's say the average of each game lasts 2 minutes, and even most likely does not last for 1 minute per game," said Frank
"that means 360 times the bird dies in 1 hour, multiplied by the active player per day according to statistics is 1 million players, this means that in one day this game has shown ads as many as 360 million times!" said Frank
"If Flappy Bird game puts a rate of USD $1 every 100 thousand times the ads in the show, then the advertising revenue of Flappy Bird is USD $3,600! Of course, this ad model per view will not be the choice chosen by advertisers, because the ads displayed are only small banners and moreover the players will not be too long to see the ads and continue the game," said Frank
"The third is limited time Ad, if one company advertises at a rate of USD $1,000 per month and if Flappy Bird can find 15 companies that want to advertise, if you want to advertise, then they will get USD $15,000 per month! of course this advertising model is very inconsistent and at risk of harming one party. If the game gets more viral, then only advertisers who are very profitable with the increasing number of players who see their ads. But if the Flappy Bird game is no longer viral, then advertisers will be harmed by the reduced number of players who see their ads" said Frank
"There's something else to look out for! Angry Bird uses a one-time-buy sales model, the number of players who like mobile games is only a little and one person who has bought the game will definitely not buy a second time. Which means that profits over time will continue to decline because the market for mobile game players is currently only small" said Frank
Iwan certainly knows this very well, that the year 2010 mobile games have not been rampant as he had experienced in his previous life. Gamers today are still playing on PC games as well as with consoles.
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