Classic Love
The Part 14

Phillip Kotler (2017, Hal.5) states :

“Marketing is the actions of human beings

geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree

from marketing that can not be separated from each other, namely :

Needs and desires

human beings are actually the starting point of marketing efforts, the,

because the needs and desires of humans basically always want to be fulfilled.

Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects

physical, services, people, places, organizations and ideas.

Marketing occurs when people decide to make ends meet through exchange which is the act of acquiring a desired thing by offering something instead

A market is a set of buyers and sellers of a particular product that are interconnected in exchange

swop.

According to William J. Stanton (2021, Hall.7)

marketing is defined as follows: “ Marketing is a system of the outreach of business activities aimed at planning, pricing, promoting

and distribute goods and services that can satisfy needs, both to existing buyers and buyers

the potential “.

According to Phillip Kotler (2017, Hal.5) “ Marketing is as a

social process and through that process

individuals and groups get what they need and want by creating and maintaining products and services

value with other individuals and groups “.

According to Douglas W. Foster (2017, Paul. 8) “ Marketing is

management functions that organize and formulate

all activities of the company which include the assessment and conversion of consumer purchasing power into an effective demand for a good or service to the consumer or the last user so that

company can achieve profit or other set goals “.

Definition According to Kotler (2017, Hal.30 ) states : “ Marketing is a human activity directed to efforts that satisfy desires and needs through psoses exchange“.When goods and services move and transfer property rights, standardization requirements usually require including determining product quality and type products into certain standard groups

predetermined, such as: volume, weight, quality, and so on.

This implementation is also deisebut with grading with standardization, then sales can be done through samples or simply by providing an overview.

2.3 Steps – Steps Wisdom Marketing

Marketing is an effort that leads to

the direction and effort possessed by the company in order to provide satisfaction to consumers. Before the leader of the company sells its products, first must pay attention to the following steps :

1. Establish the group of buyers you want to reach or target buyers.

2. Estimate the amount of production in the future.

3. Compile a combination of marketing wisdom to achieve other goals.

The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made

guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with

decisions based on economic principles are one of the goals of the marketing mix.

A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has

a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market

potentials. To master the potential market must pay attention to marketing wisdom

the company.

193 ) states : “Marketing is a combination of four variable-variable or activities that

is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.

To simplify the definition above, E. Jerome McCharty (2017, p. 96) states that

: “There are four marketing classifications

namely : product, price, place, promotion (4P )”.

2.4 Product Wisdom Product wisdom is very instrumental in determining the success or failure of a company in marketing its products, so planning the product requires decisions about shape, size, color, quality, fashion and so on.

Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable

nor can it be palpable including wrap, color, price, company prestige and retailer service

accepted companies and retailers

by buyer to satisfy his wants or needs”.

Before the product is made, the company must

making decisions about the product

to allow the company to determine the product to be marketed which includes: The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made

guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with

decisions based on economic principles are one of the goals of the marketing mix.

A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has

potentials. To master the potential market must pay attention to marketing wisdom

the company.

193 ) states : “Marketing is a combination of four variable-variable or activities that

is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable

nor can it be palpable including wrap, color, price, company prestige and retailer service

accepted companies and retailers

by buyer to satisfy his wants or needs”.

Before the product is made, the company must

making decisions about the product

to enable the company to determine which products to market which include: Packaging is a common activity in the planning of goods involving design

and the making of wrappers in an item. The purpose of the packaging is :

The purpose of the seller is to provide guarantees because the seller is responsible to the buyer about what they sell. The purpose of the guarantee policy is :

Services provided to provide convenience and satisfaction to buyers in obtaining products that

desired. To gain the wisdom of a good product needs to be learned

product life cycle with the following stages :

At the product introduction stage it can provide

satisfaction to the market and consumers then sales increased, buyers who first tried now buy back, in addition to new buyers sprung up. Thus began the product undergoes a growth stage marked by :If the company does not make improvements to its products, then the sales volume achieved tends to remain, and so on,

it will eventually decline. The previous stages and is a challenging stage for the company. Stage

this maturity is divided into 3 stages:In carrying out Term development

Length, heavy point of development

placed in the economic field in line with the improvement of the quality of human resources in order to achieve national development goals and targets

in accordance with Pancasila and Invite – Law 1945.

Development of oil and gas industry in Indonesia

it shall be based on the 1945 Constitution of article 33, which shall include

mention “ Earth, water and natural wealth contained in it is controlled by the state and used as big as possible

the magnitude for the benefit of the people “.

In a company, the activities

marketing is one

very important activity. Therefore, companies can continue to create, maintain and spread demand for products that are produced regularly and

preplanned. The development of human needs is unlimited where the level of competition among the goals

the company is constantly changing. The increasing variety of products from various brands, production and product types have flooded the market.

Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life

the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems

the new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety to life

informations. Changes in the corporate environment are a reality that is faced as a giving force

the potential influence.

Analysis of strengths and weaknesses is done in order to analyze opportunities and threats and determine the consistency of company marketing. Companies must be able to analyze environmental changes.

“Macroenvironment is :demographic environment, technological environment as well as cultural environment.

Microenvironment such as: company, customer, competitor and public, then the company's products will occupy various problems and growth opportunities that arise.”

Due to the importance of marketing wisdom today in the face of changing corporate environment that also affects the competitive situation Phillip Kotler (2017, Hal.5) states: “Marketing is a social process by which individuals with

the group gets what they

need and want by creating and exchanging products and values with other individuals and groups“.

According to Alex S. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.

From the above understanding it is stated that

all activities aimed at moving

goods or services from producer to consumer is a marketing activity.

According to Phillip Kotler (2017, Hal.5) states :