Classic Love
Part 17's

The next morning, Alex S's cell phone. Nitisemito (2018, Hal.5) states : “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.

From the above understanding it is stated that

all activities aimed at moving

goods or services from producer to consumer is a marketing activity.

According to Phillip Kotler (2017, Hal.5) states :

“Marketing is the actions of human beings

geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree

from marketing that can not be separated from each other, namely :

Needs and desires

human beings are actually the starting point of marketing efforts, the,

because the needs and desires of humans basically always want to be fulfilled.

Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects

physical, services, people, places, organizations and ideas.

Marketing occurs when people decide to make ends meet through exchange which is the act of obtaining a desired object by offering something instead Research that discusses the time and location of the research, and, research data sources and analytical tools used in this study.

Chapter IV: Analysis and Assessment. In this chapter the author analyzes and evaluates marketing wisdom, potential markets, sales volume growth, and marketing barriers.

Chapter V: It is

the final chapter is a conclusion and a suggestion. In this chapter the author concludes what has been described in the previous chapters as well as the author's advice

it may be beneficial for companies and the development of applied science in general.

CHAPTER OF THE THEORY

2.1 Marketing is one of the most difficult fields to analyze

in making decisions for a company. This is because marketing concerns all aspects of human life every day. Within

marketing also has things

is not quantitative as well as other fields in the company, such as production, finance, and

miscellaneous. But psychological factors such as taste and income quality, are very influential in the field of marketing.

In line with the development of the world

industry and the development of marketing techniques, the manufacturer is faced with the problems of how and how the best techniques in marketing

its production. It is like the return of money

divested to the company and bring the profits of the company's life so as to maintain the survival of the company.

From the above problems comes the term marketing. The definition of marketing continues

evolving and changing with the times. Marketing is

a business function that identifies current unmet wants and needs and measures how much of the target market is best served and determines the appropriate service products and programs to serve that market. Marketing plays a role

as a liaison between the needs of the community with the pattern of answers to the industry concerned.

Phillip Kotler (2017, Hal.5) states: “Marketing is the social process by which individuals with

the group gets what they

need and want by creating and exchanging products and values with other individuals and groups“.YKini new century has arrived and become a question mark for thinkers of the business world, whether he came to bring hope or a shadow of anxiety for life

the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems

informations. Changes in the corporate environment are a reality that is faced as a giving force

the potential influence.

“Macroenvironment is :demographic environment, technological environment as well as cultural environment.

Microenvironment such as: company, customer, competitor and public, then the company's products will occupy various problems and growth opportunities that arise.”

Due to the importance of marketing wisdom today in the face of changing corporate environment that also affects the competitive situation Phillip Kotler (2017, Hal.5) states: “Marketing is a social process by which individuals with

the group gets what they

need and want by creating and exchanging products and values with other individuals and groups“.

According to Alex S. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.

From the above understanding it is stated that

all activities aimed at moving

goods or services from producer to consumer is a marketing activity.

According to Phillip Kotler (2017, Hal.5) states :

“Marketing is the actions of human beings

geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree

from marketing that can not be separated from each other, namely :

Needs and desires

human beings are actually the starting point of marketing efforts, the,

because the needs and desires of humans basically always want to be fulfilled.

Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects

physical, services, people, places, organizations and ideas.

Marketing occurs when people decide to make ends meet through exchange, which is the act of acquiring a desired thing by offering something that in its place, has arrived and is a question mark for the new century business world thinkers, whether he comes brings hope or a shadow of anxiety to life

informations. Changes in the corporate environment are a reality that is faced as a giving force

the potential influence.

“Macroenvironment is :demographic environment, technological environment as well as cultural environment.

Microenvironment such as: company, customer, competitor and public, then the company's products will occupy various problems and growth opportunities that arise.”

Because of the importance of marketing wisdom today in the face of changes in the corporate environment that also affect the competitive situation in carrying out development Term

Length, heavy point of development

placed in the economic field in line with the improvement of the quality of human resources in order to achieve national development goals and targets

in accordance with Pancasila and Invite – Law 1945.

Development of oil and gas industry in Indonesia

it shall be based on the 1945 Constitution of article 33, which shall include

mention “ Earth, water and natural wealth contained in it is controlled by the state and used as big as possible

the magnitude for the benefit of the people “.

In a company, the activities

marketing is one

very important activity. Therefore, companies can continue to create, maintain and spread demand for products that are produced regularly and

preplanned. The development of human needs is unlimited where the level of competition among the goals

the company is constantly changing. The increasing variety of products from various brands, production and product types have flooded the market.

Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life

when goods and services move and transfer property rights, usually required standardization provisions include determining the quality of products and type products into certain standard groups

predetermined, such as: volume, weight, quality, and so on.

This implementation is also deisebut with grading with standardization, then sales can be done through samples or simply by providing an overview.

2.3 Steps – Steps Wisdom Marketing

Marketing is an effort that leads to

the direction and effort possessed by the company in order to provide satisfaction to consumers. Before the leader of the company sells its products, first must pay attention to the following steps :

1. Establish the group of buyers you want to reach or target buyers.

2. Estimate the amount of production in the future.

3. Compile a combination of marketing wisdom to achieve other goals.

The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made

guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with

decisions based on economic principles are one of the goals of the marketing mix.

A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has

a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market

potentials. To master the potential market must pay attention to marketing wisdom

the company.

According to Swastha and Sukoco (2021, p.

193 ) states : “Marketing is a combination of four variable-variable or activities that

is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.

To simplify the definition above, E. Jerome McCharty (2017, p. 96) states that

: “There are four marketing classifications

namely : product, price, place, promotion (4P )”.

2.4 Product Wisdom Product wisdom is very instrumental in determining the success or failure of a company in marketing its products, so planning the product requires decisions about shape, size, color, quality, fashion and so on.

Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable

nor can it be palpable including wrap, color, price, company prestige and retailer service

accepted companies and retailers

by buyer to satisfy his wants or needs”.

Before the product is made, the company must

making decisions about the product

to allow the company to determine the product to be marketed which includes: The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made