Classic Love
Part 5's
In carrying out the construction of Term
Length, heavy point of development
placed in the economic field in line with the improvement of the quality of human resources in order to achieve national development goals and targets
in accordance with Pancasila and Invite – Law 1945.
Development of oil and gas industry in Indonesia
it shall be based on the 1945 Constitution of article 33, which shall include
mention “ Earth, water and natural wealth contained in it is controlled by the state and used as big as possible
the magnitude for the benefit of the people “.
In a company, the activities
marketing is one
very important activity. Therefore, companies can continue to create, maintain and spread demand for products that are produced regularly and
preplanned. The development of human needs is unlimited where the level of competition among the goals
the company is constantly changing. The increasing variety of products from various brands, production and product types have flooded the market.
Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life
the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems
philip Kotler (2017, Hal.5) states: “Marketing is the social process by which individuals with
the group gets what they
need and want by creating and exchanging products and values with other individuals and groups“.
According to Alex S. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.
From the above understanding it is stated that
all activities aimed at moving
goods or services from producer to consumer is a marketing activity.
According to Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of acquiring a desired object by offering something in exchange when goods and services move and transfer property rights, usually required standardization provisions include determining the quality of products and type products into certain standard groups
predetermined, such as: volume, weight, quality, and so on.
This implementation is also deisebut with grading with standardization, then sales can be done through samples or simply by providing an overview.
2.3 Steps – Steps Wisdom Marketing
Marketing is an effort that leads to
the direction and effort possessed by the company in order to provide satisfaction to consumers. Before the leader of the company sells its products, first must pay attention to the following steps :
1. Establish the group of buyers you want to reach or target buyers.
2. Estimate the amount of production in the future.
3. Compile a combination of marketing wisdom to achieve other goals.
The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.
To simplify the definition above, E. Jerome McCharty (2017, p. 96) states that
: “There are four marketing classifications
namely : product, price, place, promotion (4P )”.
2.4 Product Wisdom Product wisdom is very instrumental in determining the success or failure of a company in marketing its products, so planning the product requires decisions about shape, size, color, quality, fashion and so on.
Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
making decisions about the product
to enable the company to determine which products to market which include: Packaging is a common activity in the planning of goods involving design
and the making of wrappers in an item. The purpose of the packaging is :
The purpose of the seller is to provide guarantees because the seller is responsible to the buyer about what they sell. The purpose of the guarantee policy is :
Services provided to provide convenience and satisfaction to buyers in obtaining products that
product life cycle with the following stages :
At the product introduction stage it can provide
satisfaction to the market and consumers then sales increased, buyers who first tried now buy back, in addition to new buyers sprung up. Thus began the product undergoes a growth stage marked by :If the company does not make improvements to its products, then the sales volume achieved tends to remain, and so on,
it will eventually decline. The previous stages and is a challenging stage for the company. Stage
this maturity is divided into 3 stages:Basu Swastha and Ibn Sukoco (2018, p.94 ) states : “Products are a complex attitude both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
making decisions about the product
to allow the company to determine the products to be marketed which include:If goods and services move and transfer property rights, which include, usually required standardization provisions include determining the quality of products and type products into certain standard groups
predetermined, such as: volume, weight, quality, and so on.
This implementation is also deisebut with grading with standardization, then sales can be done through samples or simply by providing an overview.
2.3 Steps – Steps Wisdom Marketing
Marketing is an effort that leads to
the direction and effort possessed by the company in order to provide satisfaction to consumers. Before the leader of the company sells its products, first must pay attention to the following steps :
1. Establish the group of buyers you want to reach or target buyers.
2. Estimate the amount of production in the future.
3. Compile a combination of marketing wisdom to achieve other goals.
The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.
To simplify the definition above, E. Jerome McCharty (2017, p. 96) states that
: “There are four marketing classifications
namely : product, price, place, promotion (4P )”.
2.4 Product Wisdom Product wisdom is very instrumental in determining the success or failure of a company in marketing its products, so planning the product requires decisions about shape, size, color, quality, fashion and so on.
Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
making decisions about the product
to allow the company to determine the products to be marketed which include: Now the new century has arrived and become a question mark for business thinkers, whether it comes bringing hope or a shadow of anxiety to life
the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems
informations. Changes in the corporate environment are a reality that is faced as a giving force
the potential influence.
Analysis of strengths and weaknesses is done in order to analyze opportunities and threats and determine the consistency of company marketing. Companies must be able to analyze environmental changes.
“Macroenvironment is :demographic environment, technological environment as well as cultural environment.
Microenvironment such as: company, customer, competitor and public, then the company's products will occupy various problems and growth opportunities that arise.”
Because of the importance of marketing wisdom today in the face of changes in the corporate environment that also affect the competitive situation in carrying out development Term
Length, heavy point of development
placed in the economic field in line with the improvement of the quality of human resources in order to achieve national development goals and targets
in accordance with Pancasila and Invite – Law 1945.
Development of oil and gas industry in Indonesia
it shall be based on the 1945 Constitution of article 33, which shall include
mention “ Earth, water and natural wealth contained in it is controlled by the state and used as big as possible
the magnitude for the benefit of the people “.
In a company, the activities
marketing is one
very important activity. Therefore, companies can continue to create, maintain and spread demand for products that are produced regularly and
preplanned. The development of human needs is unlimited where the level of competition among the goals
the company is constantly changing. The increasing variety of products from various brands, production and product types have flooded the market.
Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life
the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems
informations.