Classic Love
The Part 16
Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life
the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems
informations. Changes in the corporate environment are a reality that is faced as a giving force
the potential influence.
Analysis of strengths and weaknesses is done in order to analyze opportunities and threats and determine the consistency of company marketing. Companies must be able to analyze environmental changes.
“Macroenvironment is :demographic environment, technological environment as well as cultural environment.
Microenvironment such as: company, customer, competitor and public, then the company's products will occupy various problems and growth opportunities that arise.”
Because of the importance of marketing wisdom today in the face of changes in the corporate environment that also affect the competitive situation in carrying out development Term
Length, heavy point of development
placed in the economic field in line with the improvement of the quality of human resources in order to achieve national development goals and targets
in accordance with Pancasila and Invite – Law 1945.
Development of oil and gas industry in Indonesia
it shall be based on the 1945 Constitution of article 33, which shall include
mention “ Earth, water and natural wealth contained in it is controlled by the state and used as big as possible
the magnitude for the benefit of the people “.
In a company, the activities
marketing is one
very important activity. Therefore, companies can continue to create, maintain and spread demand for products that are produced regularly and
preplanned. The development of human needs is unlimited where the level of competition among the goals
the company is constantly changing. The increasing variety of products from various brands, production and product types have flooded the market.
Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life
the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems
philip Kotler (2017, Hal.5) states: “Marketing is the social process by which individuals with
the group gets what they
need and want by creating and exchanging products and values with other individuals and groups“.
According to Alex S. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.
From the above understanding it is stated that
all activities aimed at moving
goods or services from producer to consumer is a marketing activity.
According to Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of acquiring a desired object by offering something in its placeBasu Swastha and Ibn Sukoco (2018, p.94 ) state : “Product is a complex gesture well palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
making decisions about the product
to allow the company to determine the product to be marketed which includes: The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.Packaging is a common activity in item planning that involves design
and the making of wrappers in an item. The purpose of the packaging is :
The purpose of the seller is to provide guarantees because the seller is responsible to the buyer about what they sell. The purpose of the guarantee policy is :
Services provided to provide convenience and satisfaction to buyers in obtaining products that
product life cycle with the following stages :
At the product introduction stage it can provide
satisfaction to the market and consumers then sales increased, buyers who first tried now buy back, in addition to new buyers sprung up. Thus began the product undergoes a growth stage marked by:Basu Swastha and Ibn Sukoco (2018, p.94 ) states : “Product is a complex attitude both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
making decisions about the product
to allow the company to determine the products to be marketed which include: If the company does not make improvements to its products, then the sales volume achieved tends to remain, and so on,
it will eventually decline. The previous stages and is a challenging stage for the company. Stage
this maturity is divided into 3 stages: Packaging is a common activity in the planning of goods involving design
and the making of wrappers in an item. The purpose of the packaging is :
The purpose of the seller is to provide guarantees because the seller is responsible to the buyer about what they sell. The purpose of the guarantee policy is :
Services provided to provide convenience and satisfaction to buyers in obtaining products that
product life cycle with the following stages :
At the product introduction stage it can provide
satisfaction to the market and consumers then sales increased, buyers who first tried now buy back, in addition to new buyers sprung up. Thus begins the product undergoes a growth stage marked with :Alex S. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.
From the above understanding it is stated that
all activities aimed at moving
goods or services from producer to consumer is a marketing activity.
According to Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of obtaining a desired object by offering something instead Research that discusses the time and location of the research, and, research data sources and analytical tools used in this study.
Chapter IV: Analysis and Assessment. In this chapter the author analyzes and evaluates marketing wisdom, potential markets, sales volume growth, and marketing barriers.
Chapter V: It is
the final chapter is a conclusion and a suggestion. In this chapter the author concludes what has been described in the previous chapters as well as the author's advice
it may be beneficial for companies and the development of applied science in general.
CHAPTER OF THE THEORY
2.1 Marketing is one of the most difficult fields to analyze
in making decisions for a company. This is because marketing concerns all aspects of human life every day. Within
marketing also has things
is not quantitative as well as other fields in the company, such as production, finance, and
miscellaneous. But psychological factors such as taste and income quality, are very influential in the field of marketing.
In line with the development of the world
industry and the development of marketing techniques, the manufacturer is faced with the problems of how and how the best techniques in marketing
its production. It is like the return of money
divested to the company and bring the profits of the company's life so as to maintain the survival of the company.
From the above problems comes the term marketing. The definition of marketing continues
evolving and changing with the times. Marketing is
a business function that identifies current unmet wants and needs and measures how much of the target market is best served and determines the appropriate service products and programs to serve that market. Marketing plays a role
as a liaison between the needs of the community with the pattern of answers to the industry concerned.
Phillip Kotler (2017, Hal.5) states: “Marketing is the social process by which individuals with
the group gets what they
need and want by creating and exchanging products and values with other individuals and groups“.Who needs Reading Services in order to increase retention...