Classic Love
The Part 21
If the company does not make improvements to its products, then the sales volume achieved tends to remain,
it will eventually decline. The previous stages and is a challenging stage for the company. Stage
this maturity is divided into 3 stages: Packaging is a common activity in the planning of goods involving design
and the making of wrappers in an item. The purpose of the packaging is :
The purpose of the seller is to provide guarantees because the seller is responsible to the buyer about what they sell. The purpose of the guarantee policy is :
Services provided to provide convenience and satisfaction to buyers in obtaining products that
desired. To gain the wisdom of a good product needs to be learned
product life cycle with the following stages :
At the product introduction stage it can provide
satisfaction to the market and consumers then sales increased, buyers who first tried now buy back, in addition to new buyers sprung up. Thus began the product undergoes a growth stage marked by:Basu Swastha and Ibn Sukoco (2018, p.94 ) states : “Product is a complex attitude both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
to allow the company to determine the product to be marketed which includes: The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.When goods and services move and transfer property rights, standardization requirements usually require including determining product quality and type products into certain standard groups
predetermined, such as: volume, weight, quality, and so on.
This implementation is also deisebut with grading with standardization, then sales can be done through samples or simply by providing an overview.
2.3 Steps – Steps Wisdom Marketing
Marketing is an effort that leads to
the direction and effort possessed by the company in order to provide satisfaction to consumers. Before the leader of the company sells its products, first must pay attention to the following steps :
1. Establish the group of buyers you want to reach or target buyers.
2. Estimate the amount of production in the future.
3. Compile a combination of marketing wisdom to achieve other goals.
The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.
To simplify the definition above, E. Jerome McCharty (2017, p. 96) states that
: “There are four marketing classifications
namely : product, price, place, promotion (4P )”.
2.4 Product Wisdom Product wisdom is very instrumental in determining the success or failure of a company in marketing its products, so planning the product requires decisions about shape, size, color, quality, fashion and so on.
Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
to enable the company to determine which products to market include: Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of acquiring a desired thing by offering something in return
A market is a set of buyers and sellers of a particular product that are interconnected in exchange
swop.
According to William J. Stanton (2021, Hall.7)
marketing is defined as follows: “ Marketing is a system of the outreach of business activities aimed at planning, pricing, promoting
and distribute goods and services that can satisfy needs, both to existing buyers and buyers
the potential “.
According to Phillip Kotler (2017, Hal.5) “ Marketing is as a
social process and through that process
individuals and groups get what they need and want by creating and maintaining products and services
value with other individuals and groups “.
According to Douglas W. Foster (2017, Paul. 8) “ Marketing is
management functions that organize and formulate
all activities of the company which include the assessment and conversion of consumer purchasing power into an effective demand for a good or service to the consumer or the last user so that
company can achieve profit or other set goals “.
Definition According to Kotler (2017, Hal.30 ) states : “ Marketing is a human activity directed to efforts that satisfy desires and needs through psoses exchange“.Research that discusses the time and location of the study, the source of research data and analytical tools used in this study.
Chapter IV: Analysis and Assessment. In this chapter the author analyzes and evaluates marketing wisdom, potential markets, sales volume growth, and marketing barriers.
Chapter V: It is
the final chapter is a conclusion and a suggestion. In this chapter the author concludes what has been described in the previous chapters as well as the author's advice
it may be beneficial for companies and the development of applied science in general.
CHAPTER OF THE THEORY
2.1 Marketing is one of the most difficult fields to analyze
in making decisions for a company. This is because marketing concerns all aspects of human life every day. Within
marketing also has things
is not quantitative as well as other fields in the company, such as production, finance, and
miscellaneous. But psychological factors such as taste and income quality, are very influential in the field of marketing.
In line with the development of the world
industry and the development of marketing techniques, the manufacturer is faced with the problems of how and how the best techniques in marketing
its production. It is like the return of money
divested to the company and bring the profits of the company's life so as to maintain the survival of the company.
From the above problems comes the term marketing. The definition of marketing continues
evolving and changing with the times. Marketing is
a business function that identifies current unmet wants and needs and measures how much of the target market is best served and determines the appropriate service products and programs to serve that market. Marketing plays a role
as a liaison between the needs of the community with the pattern of answers to the industry concerned.
Phillip Kotler (2017, Hal.5) states: “Marketing is the social process by which individuals with
the group gets what they
need and want by creating and exchanging products and values with other individuals and groups“.
According to Alex S. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.