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Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of acquiring a desired thing by offering something in return
A market is a set of buyers and sellers of a particular product that are interconnected in exchange
swop.
According to William J. Stanton (2021, Hall.7)
marketing is defined as follows: “ Marketing is a system of the outreach of business activities aimed at planning, pricing, promoting
the potential “.
According to Phillip Kotler (2017, Hal.5) “ Marketing is as a
social process and through that process
individuals and groups get what they need and want by creating and maintaining products and services
value with other individuals and groups “.
According to Douglas W. Foster (2017, Paul. 8) “ Marketing is
management functions that organize and formulate
all activities of the company which include the assessment and conversion of consumer purchasing power into an effective demand for a good or service to the consumer or the last user so that
company can achieve profit or other set goals “.
Definition According to Kotler (2017, Hal.30 ) states : “ Marketing is a human activity directed to efforts that satisfy desires and needs through psoses exchange“.When goods and services move and transfer property rights, standardization requirements usually require including determining product quality and type products into certain standard groups
predetermined, such as: volume, weight, quality, and so on.
This implementation is also deisebut with grading with standardization, then sales can be done through samples or simply by providing an overview.
2.3 Steps – Steps Wisdom Marketing
Marketing is an effort that leads to
the direction and effort possessed by the company in order to provide satisfaction to consumers. Before the leader of the company sells its products, first must pay attention to the following steps :
1. Establish the group of buyers you want to reach or target buyers.
2. Estimate the amount of production in the future.
3. Compile a combination of marketing wisdom to achieve other goals.
The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.
To simplify the definition above, E. Jerome McCharty (2017, p. 96) states that
: “There are four marketing classifications
namely : product, price, place, promotion (4P )”.
2.4 Product Wisdom Product wisdom is very instrumental in determining the success or failure of a company in marketing its products, so planning the product requires decisions about shape, size, color, quality, fashion and so on.
Basu Swastha and Ibn Sukoco ( 2018, p.94 ) state : “Products are a complex gesture both palpable
nor can it be palpable including wrap, color, price, company prestige and retailer service
accepted companies and retailers
by buyer to satisfy his wants or needs”.
Before the product is made, the company must
making decisions about the product
to enable the company to determine which products to market include: Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of acquiring a desired thing by offering something in return
A market is a set of buyers and sellers of a particular product that are interconnected in exchange
swop.
According to William J. Stanton (2021, Hall.7)
marketing is defined as follows: “ Marketing is a system of the outreach of business activities aimed at planning, pricing, promoting
the potential “.
According to Phillip Kotler (2017, Hal.5) “ Marketing is as a
social process and through that process
individuals and groups get what they need and want by creating and maintaining products and services
value with other individuals and groups “.
According to Douglas W. Foster (2017, Paul. 8) “ Marketing is
management functions that organize and formulate
all activities of the company which include the assessment and conversion of consumer purchasing power into an effective demand for a good or service to the consumer or the last user so that
company can achieve profit or other set goals “.
Definition According to Kotler (2017, Hal.30 ) states : “ Marketing is a human activity directed to efforts that satisfy desires and needs through psoses exchange“.
"Lo go first, I'll go, I'll bring my own bike!"
"Huh? Good, I waited for hours here and now you want to go alone? Nope! Can't!" Abim protested with a very savory high tone in the ears.
"Gue wants to bring his own bike, Bima! I don't want to leave me as usual, it's over budget money for ngojek."
"But... I won't leave you, really!"
"Huh! Niggling!"
"Right Lil, you don't believe me?"
"OK-okay, but if you leave me, I'll never be with you again. How's it? Agreed?"
"Heem," Abim replied while nodding. Lili just sighed resignedly and stared fixedly at Abim's face from the reflection of the mirror. "Still long? Lo dandan who'd want to fuck Lil?"
"Godain lo," replied Lili ketus while moving to pick up her bag and mobile phone. "Yes, let's go!"
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Abim laughs when he manages to beat Lili in a car racing game, three times in a row. Lili just sneered, winning losing was common to him. But Abim's frenzied reaction irritated him. Because some people are now staring at him while giggling.
"Again," asked Abim but Lili shook her head and prepared to leave. "Again, pliiiiiiis!"
"Yes-yes."
"Gue there's a challenge, if you win this time, you can kiss me, how?" Tawar Abim is confident.
Lili swallowed her saliva heavily as her heart began to pump at an accelerating rate that was accelerating and exceeding normal limits. Symptoms tachycardia, aihhh.. Lili did not want to have heart failure at a young age. He set his breath and hoped his heartbeat could return consistent with his tempo.
"Ready?" Abim asked as Lili finished rearranging her game. Lili nodded confidently and focused on her game.
Lili stops her game when a strange sound is heard from the machine that Abim is playing.
'Wong way! Wrong way!'
"Seriously donk Bim!" The protest of Lili only got a grin from Abim. Lili stared at Abim's game screen, making sure she was back playing properly.
"Ngeep. Idle. Nguong!"
Again Lili looked at Abim in disbelief. Maybe he's playing with the gas pedal like that. Lili felt that Abim was working on her now. He didn't really play with her. Because it is true, Abim tried to make Lili win this time.
"Gue go," snapped Lili.
"OK-okay serious. I won't let you win again!" Abim said sure.
Lili is back with her game. He was already far ahead of Abim, but unlucky shortly afterwards his car grazed the barrier and crashed into the container in front of him. Abim chuckles as he manages to overtake Lili's car which is still stuck behind the container.
Lili's car caught up with Abim and continued to stick behind him. There was no reproach for Lili to overtake him, Lili incubated as she almost managed to overtake but failed. Lili resigned when the finish line was seen. This time he felt disappointed to lose to Abim, he should be able to win it right?
"Ehhhh crazy what are you?" Strangling Lili as Abim's car turned around and resulted in the game engine squealing the word 'wrong way' repeatedly. Lili stopped the game. But then Abim returned to the track and pushed Lili's car from behind until it ended at the finish line.
"Yee!! Lili won!!" Abim's exclaim irritated Lili. "Nih you can kiss me," Abim continued, thrusting his cheek at Lili who was looking at him coldly.
"Come kiss me now!" Pinta Abim again. But Lili did not heed it and instead opened the soda can and sipped the drink to the toilet.
"Lil," called Abim while looking into Lili's already nervous eyes. Tachycardia attacked him again. "Wouldn't you miss this opportunity? Let's kiss me."
Abim smiled as he blinked one eye and thrust his cheek in front of Lili's face that began to meet. Lili bit her lower lip and decided to bring her lips closer to Abim's handsome face.
"Groook!!" Lili burped loudly in Abim's ears who immediately distanced themselves while cursing Lili who had risen and left him.
'Don't be like that anymore Bim, it really hurts!' muttered Lili in heart and chose to continue his game in machine claw.
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"Haiss, that's a really easy ijo, why don't you take the hard ones?!" The Abim protest. From earlier Abim only noticed Lili who had failed dozens of times. He is usually very good at this game.
"Gue wants that red one," Lili said with a sigh of resignation. His salad was running out so he chose to give up. Abim pushed Lili's body to pull over and right, one try Abim directly managed to get the green rabbit doll that he pointed at earlier.
"Nih make you, don't pout." Said Abim holding out the sizable doll to Lili. But Lili just shook her head and moved on to the zombie game.
Lili who had been busy playing did not notice that Abim had not caught up with him. And when the game was over, he realized that Abim was not seen again. Even Lili had swept every corner that could be caught by his retina, but still did not see the shadow of Abim there. Lili just clucked and continued her game.
"Now, it's red! So inconvenient!" Abim said after successfully swapping the doll he got with the doll that Lili wanted.
"That tell you who the tuker is," Lili's great-grandson received the doll and immediately hugged it.
"Don't peck at him, the loh pain hit the bone, your chest flat because." Ejek Abim who plays Lili's zombie game.
"Basic bawdy!"
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"Brenseeekkk!" Bumpat Lili in a soft voice as Abim walks away because Celine called him and invited him to meet.
Lili so remember the speech she said earlier at her boarding house. Yep! He will not go with Abim again. That's promise. And now is the right time to keep the promise he made. That tastes...
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Continue???