Classic Love
Part 3 - The
"Sorry, but here's a call and I'm gonna have to pick him up. Okay well? Okay well? The plis!! I'm sorry for this weak Lili." Abim said, cupping his hands in front of his face.
"Alex S's. Nitisemito (2018, Hal.5) states: “ Marketing is all activities aimed at smoothing the flow of goods or services from manufacturer to consumer all efficiency with the intention of creating effective demand “.
From the above understanding it is stated that
all activities aimed at moving
goods or services from producer to consumer is a marketing activity.
According to Phillip Kotler (2017, Hal.5) states :
“Marketing is the actions of human beings
geared to satisfy needs and desires through the exchange process“. From the definition Kotler put forward, there are 4 (four) elements of the tree
from marketing that can not be separated from each other, namely :
Needs and desires
human beings are actually the starting point of marketing efforts, the,
because the needs and desires of humans basically always want to be fulfilled.
Everything that is capable of meeting human needs is called a product. Products that can meet human needs, including; objects
physical, services, people, places, organizations and ideas.
Marketing occurs when people decide to make ends meet through exchange which is the act of obtaining a desired object by offering something instead Research that discusses the time and location of the research, and, research data sources and analytical tools used in this study.
Chapter IV: Analysis and Assessment. In this chapter the author analyzes and evaluates marketing wisdom, potential markets, sales volume growth, and marketing barriers.
Chapter V: It is
the final chapter is a conclusion and a suggestion. In this chapter the author concludes what has been described in the previous chapters as well as the author's advice
it may be beneficial for companies and the development of applied science in general.
CHAPTER OF THE THEORY
2.1 Marketing is one of the most difficult fields to analyze
in making decisions for a company. This is because marketing concerns all aspects of human life every day. Within
marketing also has things
is not quantitative as well as other fields in the company, such as production, finance, and
miscellaneous. But psychological factors such as taste and income quality, are very influential in the field of marketing.
In line with the development of the world
industry and the development of marketing techniques, the manufacturer is faced with the problems of how and how the best techniques in marketing
its production. It is like the return of money
divested to the company and bring the profits of the company's life so as to maintain the survival of the company.
From the above problems comes the term marketing. The definition of marketing continues
evolving and changing with the times. Marketing is
a business function that identifies current unmet wants and needs and measures how much of the target market is best served and determines the appropriate service products and programs to serve that market. Marketing plays a role
as a liaison between the needs of the community with the pattern of answers to the industry concerned.
Phillip Kotler (2017, Hal.5) states: “Marketing is the social process by which individuals with
the group gets what they
need and want by creating and exchanging products and values with other individuals and groups“.
"Bodo very," muttered Lili.
"Lo really don't want to be with me anymore?"
"Heemm," said Lili lazily.
"If I force it? I carried you from your boarding room how?"
"See, there I will make you impotent!" Threatening Lili around makes Abim laugh off.
"Lil's bloody foot? Why?" Ask Hamzah who just entered the classroom.
"Dijegal this kampret," replied Lili growled as she pointed at Abim with the tail of her eyes.
"Emang no morals lo Bim," said Maya who just returned from taking the medicine box for Lili.
"Open your pants here, let me take medicine," Abim's chirps make Lili's eyes perfectly round.
"Yahoooo!!!" Strangled Lili while ruffling and grabbing Abim's screaming hair while trying to remove Lili's hand from her head.
.
.
Lili was typing a paper when the ringing sound from the phone started to interfere with her concentration. He just glanced at the screen and Maya's photo was plastered there. Lili still continues her type which is only a few lines less. After finishing, Lili got up and threw her body in the bed while checking the chat grub of a friend named Warning!
Hamza :
Dusk Cafe, 4 o'clock...
That was all Lili read and then turned to look at the wall clock that had been pointed at 5 pm. Lili lazily picked up a change of clothes and went into her bathroom. Lili hummed softly, even until she arrived at the cafe her mouth remained mumbling to sing some Avenged Sevenfold songs.
"Which team?" Ask Doni who saw Lili coming alone.
"The abim? Where's?" Lily asked back.
"Yes, where is Abim? How come you're alone?" Doni corrected the question.
Now a new century has arrived and become a question mark for business thinkers, whether he came to bring hope or a shadow of anxiety for life
the company. The process of environmental change occurs due to the revolution of science and technology. Each revolution brings about environmental changes that significantly lead to improvements in product innovation. A wide variety of goods became abundant and quickly worn out. Environmental change exerts influence and demands improvements in management, administration and systems
informations. Changes in the corporate environment are a reality that is faced as a giving force
the potential influence.
Analysis of strengths and weaknesses is done in order to analyze opportunities and threats and determine the consistency of company marketing. Companies must be able to analyze environmental changes.
“Macroenvironment is :demographic environment, technological environment as well as cultural environment.
Microenvironment such as: company, customer, competitor and public, then the company's products will occupy various problems and growth opportunities that arise.”
Because of the importance of marketing wisdom today in the face of changes in the corporate environment that also affect the competition situation put into the basket.
"Call Davi, where are you from?"
"Meet up the same cement" replied Lili casually.
"Your friend from the beginning was like that - that's Lil?"
"Hehe yes, because it is suitable and ordinary together. But there are also other teams, yes just limited to cement, not really deket."
"Hmmm, if the guy who deket a lot of donk huh?"
"That's nothing," Lili replied with a discordant laugh. Moreover, there was Andra, Davi's friend, who walked closer towards them.
"Gue wait for you in front huh," said Andra who immediately left after smiling faintly at Lili.
There was no more conversation after that, especially Lili went straight to the shelf on the other side. When Lili pays at the cashier, she sees Davi sitting on the minimarket terrace with Andra.
"Lili," Davi called as he walked closer to Lili who had just come out of the mini market. "This is for you" Davi said, holding out his shopping bag.
"Huh? Make me? Make what? Why?" Lili looked at Davi wondering.
"Make stock at the boarding house, take it, it's okay." Said Davi who was smiling while raising his eyebrows. Lili gave a small laugh and received the pouch with a slight sigh.
"Thank you Vi, always support beautiful girls like me. Mihukawa." Seloroh Lili makes Davi giggle.
Packaging is a common activity in item planning that involves design
and the making of wrappers in an item. The purpose of the packaging is :
The purpose of the seller is to provide guarantees because the seller is responsible to the buyer about what they sell. The purpose of the guarantee policy is :
Services provided to provide convenience and satisfaction to buyers in obtaining products that
desired. To gain the wisdom of a good product needs to be learned
product life cycle with the following stages :
At the product introduction stage it can provide
satisfaction to the market and consumers then sales increased, buyers who first tried now buy back, in addition to new buyers sprung up. Thus began the product undergoes a growth stage marked by :If the company does not make improvements to its products, then the sales volume achieved tends to remain, and so on,
it will eventually decline. The previous stages and is a challenging stage for the company. Stage
this maturity is divided into 3 stages: The three factors above are factors that need to be considered and analyzed to provide conclusions and decisions that can be made
guideline. Therefore, in taking discretion, the company must pay attention to economic principles, because with
decisions based on economic principles are one of the goals of the marketing mix.
A good marketing wisdom starts from analyzing the opportunities and threats of the marketing environment, so that the company has
a strong foundation in achieving company goals. Companies that can enjoy profits are companies that have advantages or advantages from other companies such as having quality products so that they can dominate the market
potentials. To master the potential market must pay attention to marketing wisdom
the company.
According to Swastha and Sukoco (2021, p.
193 ) states : “Marketing is a combination of four variable-variable or activities that
is the core of the marketing system namely: products, price structure, promotional activities and distribution system“.