
Chapter 601
"Did Diane panic?" Ethan eventually finds a bag of potato chips and rips them off without asking.
"T-no. CEO Palmer is still pretty calm."
"That's all done, then. He can finish this, I trust him."
"On what basis?"
"She's my wife" Ethan rolled his eyes at Ashley. "Do you think anyone can be my wife?"
He could no longer be bothered by her. He picked up the chips and went to have tea with Tyler Mattix.
Ashley sees Ethan gone and suddenly realizes that Ethan's words make perfect sense.
Palmer Group products have been classified as Band 3 products according to international standards, so it is now two levels below products from overseas brands. It hit the new product of Palmer Group very badly.
All stores put Palmer Group products into shelves meant for Band 3 products, and that is the shelf with the worst consumer exposure.
Without the sales funnel that Palmer Group originally wanted to work with, the company now has very few retailers carrying their products. Some stores that sell their products are also not big names that specialize in beauty products, so you can only find Palmer Group's new products in the corner.
This is as good as saying that Palmer Group's new products will be eliminated from the market.
"As I said, Palmer Group asked him to do this. The standards had been set by others but they still wanted to challenge those people? One word from them could make the Palmer Group fall to hell!"
"I'm so glad I cancelled the deal on time. Otherwise, I would have stuck with their product and I would have suffered a huge loss."
"CEO of Palmer Group is really fucked up. They had a good chance but wasted it. Diane Palmer is really stupid!"
Many make sarcastic statements, and many more are secretly happy that this is happening.
Everyone says that the Palmer Group has made a bad decision. They could have used this new product to gain a foothold in the Starling City market. They may not take a big part, but they will definitely make quite a lot of money.
But what did Dian do?
He made one mistake and lost everything!
Many businesses are pleased that they have decided on their deal with Palmer Group in time. If those big brands wanted to fight them, they would have a hard time staying in Starling City.
But no matter what others said and how bad their words were, Diane did not hear it.
He was determined to do what he started doing.
Because the physical store did not go well, he started selling products online and set up an online store owned by Palmer Group to sell their company's products.
As for the physical store, he spent his own money to let his employees promote the products on the streets. They share products, teach consumers how to use them and they are everywhere.
In just a few days, they had spent around $10 million!
But the effect does not seem significant.
"Diane's gone crazy. He's got too much money to spend, huh? HAHA!"
"The other one wants to make money and he wants to spend money. He's really too stupid. The Palmer Group is really going to meet their end this time."
"Do they think that people will use their products just because they share them? Consumers always look at industry standard classifications!"
Palmer Group employees became angry when they heard these words, but Diane remained calm.
"The standard is not fixed, so a product will prove itself by its own quality. I believe in Palmer Group products, and I believe consumers are not stupid. After using our products, they will be able to feel the difference."
Diane did not stop and continued to insist on doing this promotion. The Starling City branch office also held on and ignored all the bad comments from others.
He doesn't even complain once to Ethan, nor does he ask for his help. He quietly held on to his own decision and refused to back down.
A day later, there was no effect.
Two days later, there was no effect.
Three days later, it was still like this.
The ridicule from others grew louder, and the sarcastic comments grew more sinister.
There are even people who bet on how long the Palmer Group can last. They felt that the Palmer Group was practically spending money and would not be able to continue doing this for long, so the Palmer Group had to leave Starling City and might even declare bankruptcy at this rate.
Ethan didn't bother with any of this. He will not interfere in normal business competition. He believed in Diane and he believed that he had made a lot of preparations.
Finally, there was some movement.
Chapter 602
An online post suddenly caught everyone's attention.
He had seen all the news online about Palmer Group's new product, so he thought he would test it, to find that the product was as good as the product from a big brand.
In fact, it can repair and brighten her skin, something that is feared by those who often wear makeup like her.
It had been a long time since his skin felt so relaxed.
This post immediately set the internet on fire.
The post describes everything in full with a logical explanation and a fair perspective, so many consumers reply.
“The effect of this product is difficult to express in words. You will only feel it after you try it yourself. I'm sure everyone can judge for themselves. In addition, I have researched the business culture of Palmer Group, the, and I believe such companies will use the highest and most stringent standards to make their products so that they can be accountable to consumers and accountable to themselves!"
This paragraph alone receives a lot of likes.
Those who became supporters of the new product Palmer Group were initially angry because this product was classified as a Band 3 product.
But now they seem to have found a channel to make their voices heard and not hold back.
Of course, consumers know whether a product is good or not.
Why should they let overseas standards decide for them?
Why should they have the right to choose a classification? The product is good and reasonably priced, but it has been classified as a Band 3 product.
All those big brands should have a Band 1 product, but it doesn't seem to be any better.
"I support the Palmer Group!"
"If I can get the same effect for less than half of Palmer Group, why should I buy products from overseas brands?"
"They set standards, so are they always right? They are only benefiting themselves!"
Online comments are unstoppable.
The popularity of Palmer Group's new products immediately rose.
Diane felt somewhat touched by this.
As long as the product is good, consumers will be able to feel it.
He always believed that the product would speak for itself. As long as the product is good enough, it will be able to move consumers, and they will prove its capabilities and it will be enough to set its own standards!
Palmer Group became more motivated and started working harder to improve.
Meanwhile, Ethan sits in front of Tyler and sips his tea quietly.
"Big boss, aren't you kidding me?"
Palmer Group products are on the rise right now and Ethan really wants to do this?
"Rubber. Diane's way of thinking is right. Letting the product speak for itself is the right way, but the business world is full of pitfalls and pitfalls, so he'll need something else to help the company" explains Ethan. "This girl can't do such a thing, so of course, I'll be the bad guy."
Tyler took a deep breath and gave Ethan a thumbs up.
She greatly admires Ethan's love for Diane.
"Don't worry, I'm the best at doing things like that, I'll get it done." Tyler saw it right away.
In a short time, there was a new voice on the internet.
Someone pointed out that influential bloggers have been paid by the Palmer Group to say all those good things. The same person shot down Palmer Group's new product by saying that the product did not reach international standards and did not have the right to enter the market at all.
This voice immediately caused public outrage.
The influential blogger in particular, became so angry that he wrote five or six more posts to scold the PR team of other brands for slandering him.
He said that they were worried that Palmer Group's products would be better than theirs, so they used dirty tricks like this.
The comments continued to rage, and it was as if there was a huge hand in the darkness that continued to smear the Palmer Group. It continues to insist that Palmer Group's products are not up to international standards and wants Palmer Group to recall their products.
The louder these words were, the more furious the public became.
Even Dian was angry.
"Who are these people! Why are they so horrible! Why should they tarnish the reputation of the Palmer Group?"
"They went too far!"
He bit his lips in anger. He remained calm for a long time now, but he was completely speechless now. "They keep talking about this international standard, but we don't accept this standard!"