Tough Widow
Explanation of Irma

Heavy, that was how Ayu felt when she took off someone who had started sneaking in the recesses of her heart. The soft side will not be able to disappear even though time will continue to run. A hand-wringing is not enough for a separation for a long time.

''I will definitely miss you.'' The sentence escaped straightforwardly.

Ayu's hand came down as Angga's back began to look faint and scatter with the people who filled the airport.

''When will you come home, Ma?" ask Alifa. The boy was still looking for the whereabouts of Angga who had now completely disappeared. 

Ayu crouched down rubbing Alifa's cheeks gently." Papa will be home soon. Alifa prayed that God would restore the father to health." Ayu hugged the baby who looked sad.

The larger Hanan could only silently permeate each of the Angga's wejangan to not make things difficult for Ayu. 

"We go home, sister, '' invite Elisha to help Ayu hold Adiba. While Missa's mother is also still drowning in her cries dikelukan om Surya. 

"Good way, Mom. I will always pray for you."

Ayu leaves the airport along with the Angga family. Not wanting to dissolve in sadness and going back through time in his solitude.

Angga who sat for a few minutes rubbed the tears that wet his cheeks. His meeting with Ayu was very short, but gave many valuable lessons so that the man became an adult and could understand the meaning of life, including loving sincerely. 

"I'll be home soon for you and the kids. Convince his heart that the woman is his soul mate and will gradually be reunited again. 

Ayu hugs Winda's mom as a sign of separation. Maybe after this Ayu will be busy with her new job which will be an online seller and also a writer for the sake of the future of children.

"Why don't you just accept Angga's offer," said Missa with trembling lips. There was a stroke of regret that had curbed their relationship.

Ayu grabbed the hand of Missa. "Not resist, Auntie. But I just want to live independently. I appreciate all the gifts of Angga, but that does not mean I will depend on him" Ayu explained at length.

"If you need anything just say it, om will help." Surya supports the nephew's choice. 

Ayu goes to Irma's house. He has decided to sell online with the savings he has. Although not great, expect to be for the first capital. 

"Welcome pretty, handsome." Irma welcomed Ayu's three children in a friendly manner. Invite them into their luxurious home.

Ayu followed the steps of the friend towards the living room. They sit in line, and so do the children who do the same. 

"What should I do for the first time?" tanya Ayu started to the core.

Irma opened her phone and also the book that was in front of her. 

"There are a few steps you need to know. One of them is, determine the product or service that you will sell. In online business we can sell two types of products, namely physical and digital products. Physical products are usually in the form of health products, beauty, supplements, clothing, food and drinks."

Irma showed some examples to make it easier for Ayu to understand. 

"All of these products will need to be delivered to the buyer through courier services after the payment process is complete. While digital products, we can sell products that are delivered electronically, such as ebooks, MP3 music, software, digital marketing services and others."

Ayu mangut-mangut understood. A little bit of it is beginning to understand. 

"Second, determine the sales strategy. 

Ayu permeated every word that slid from Irma's lips. 

"Third, determine the payment system. 

There are many payment tools that you can use to transact online. In Indonesia, the process of online transactions is generally still done manually, namely with a media transfer through a bank. After making the transfer and confirmation of payment, then the goods will be delivered. In addition, it can also accept payments by e-wallet, credit card or PayPal. PayPal is an easy way to take online payments, the process of creating a PayPal account is not difficult, it does not require a credit check. Now there's also COD, which is on-site payment."

Ayu did not ask, but her heart had pocketed Irma's explanation. 

"If you have been steady to run an online business, use it by choosing an internet banking or sms banking tool to facilitate transactions. Fourth, determine the delivery method. 

Make sure you really determine the process of shipping goods appropriately. If you are selling a physical product that needs to be shipped, then it is also necessary to take into account shipping costs and set up tracking orders. When selling online, you can attract customers from various cities throughout Indonesia and even other countries. It is necessary to decide how to calculate shipping costs for different purposes."

"A lot of steps, it's not as easy as I imagined." Ayu.

"No, maybe you're just the first time. I'm sure it'll be easy later, too" Irma said. 

"Okay, we continue, also make sure that consumers are easy to track their order orders and observe and calculate the cost of their delivery. You need to use the services of a third party or delivery courier to track the presence of goods through the no receipt provided. Later, the seller will offer shipping with different carriers, such as by regular mail or courier services. You need to consider things like this when planning an online business."

"There again?" Ayu's brain is increasingly filled with new features. 

"There's still a lot, Yu. This is more important, determine the vision and mission. 

Having a business vision and mission is very important to know the advantages of your business with a type of business that is similar to other people's businesses. In addition, having a business vision and mission that will launch businesses to do all promotional activities and other marketing activities, and consumers sometimes need to know it too."

Maybe this way I don't think too much about Angga.

"Just keep going!" pinta Ayu's.

"Doing a market survey is very important because it aims to know the place or location, price variants in the market related to similar products or services and target consumers. A location survey is needed to find out if the location is strategic or not. Semantara, a price variant survey is useful to see the relative prices of the magnitude of the competitors offered to consumers. After knowing it, the next step is to determine whether the price is the same, cheaper or more expensive."

Ayu raised a thumbs up flattering Irma's intelligence. 

"When in determining the price of the cost factor of production, shipping, marketing, and so forth. Consumer surveys are needed to get to know the target market of your business products and the behavior of consumers. You also have to know the ins and outs of being able to run SEO, it is a way of optimizing websites to get high rankings on search pages, especially Google. Creating a blog is the right and effective way to maximize SEO so that your website can be read by search engines. However, there are some requirements that you must meet, both in terms of on-page and off-page SEO."

Ayu looked at her three children before hearing Irma's explanation again. Only they were able to make his spirit soar. 

"Creating a blog must also be easily readable by Google as well as useful for anyone who visits it. Then, create a simple, attractive design so that Google can increase the ranking of your website so that it can be visited by more visitors, which means increased traffic."

"There's more?" ask Ayu who is getting impatient to open a new page with her business.

Irma nodded. "In addition to the points above, you also have to know about three things, online business on the Website. Online Business on Social Media. Online business in the marketplace. This is an intermediary between sellers and buyers to sell online. Starting an online business in the marketplace is also quite popular because it is easy and free. You just have to choose which marketplace to use. The way is quite easy, register, install the product, and wait for buyers to come to the transaction."

Oh my God, I'm sure I can do all this. 

''Good luck.'' Irma hugged Ayu. Not only provide an explanation, but will also help him in starting his business.