I Don'T Want To Be Cinderella #1
42. E-World

E-World

Surabayan.

Almost a week I have been in Surabaya busy with office work that is still a big PR for me. Electronic World (E-World), a retail that has just opened Mahesa group (MHG) in one of the largest malls in Surabaya, even became the largest mall, the widest and most complete in Indonesia located in the Superblock area of West Surabaya.

Superblock itself consists of several luxury mall buildings, offices, hotels, and several luxury apartments, one of which is directly connected to the supermall, more precisely located above the supermall. And guess where I live?

Yep! Luxury apartment located just above the supermall. When I first arrived I was just standing in front of the apartment door, not sure if Mr. Supri (Which turned out to be my personal driver that Caraka chose for me) had taken me to the right place.

Until I suspected someone was behind it all. Yes, no other and no not he is .. Kang coffee.

“Hahaha .. You think I will calm down if you are there to host, or rent an apartment whose security is not guaranteed?”

He laughed without denying my question, probably because he knew it was like this I couldn't resist.

“Iya, but no need for something like this either.”

“Honey, please just accept ... do it for me so that here I can rest easy knowing you are in a safe place there, okay? Ah, and remember that you go anywhere not alone, but have to be with Mr. Supri, okay?”

I can only sigh. I had suspected that he couldn't have let me off so easily unless everything was under his watch.

“So how, Mbak?”

I gasped at Ivan who was sitting beside me. I am currently in a meeting with the MRP team to discuss the promotional program that will be carried out by E-world.

“At this time we have to introduce E-world to the community, because after all we are newcomers to retail electronic Surabaya, and I am sure there are still many who do not know about E-world.”

Ivan, the senior supervisor who will later play the role of PIC (Person in charge/person in charge) in MRP Surabaya nodded in agreement.

“Yudi, create an advertising flyer that makes people curious and interested come ... the words should be simple, and easy to understand. Do not be too long, if it is too long it will even make people lazy to read it.”

Yudi, the graphic design staff nodded in understanding.

“Don't forget to include the E-world logo in each ad, to make people at least know our logo. Ah, and make a design for E-World stickers, later we do stickering in cars.”

Yudi nodded back and wrote it down in the memo book.

“Fer, try to create something unique, which can attract minimal people to enter into our store.” Feri, the visual staff, was silent in thought. “I mean, something eyes catching, which makes people at least will glance towards our store. For example create such a theme ... time passage, maybe? You can make a canopy of lights like stars that will connect booths and each booth (stand) can have its own theme, not too monotonous as it is now … use the display items (the items on display) as well as possible. You can work with brands for the booth.” theme

Feri now smilingly nodded in understanding, and wrote it down in a memo like Yudi.

“Ivan, help Ferries to contact brand.”

“Siap.”

This is just the PR I need to finish. When I first came to see the E-World store, my brain immediately turned around trying to find ideas. The concept that is too ordinary carried by electronic stores in general, although it has advanced and latest goods from famous brands that have no doubt about the quality, quality, but it's a pity the usual display-display won't attract potential buyers to enter, so that's the PR I have to finish.

But before that the first thing I did when I arrived in Surabaya was to move the MRP office to the office that was in the store, which was, not in an office building that is actually in the Superblock area is only a short distance away. I think it's less effective, the promotion section should always be close to the store to know what it takes to increase sales in order to reach the target.

So we ended up sharing the office with the Store and IT sections. For a while Feri got a warehouse on the B1 floor, took a little space warehouse section logistics goods stock E-world, until the GA (General affair /general section) got a special warehouse promotional section. Because however Ferries need a special space to deviate promotional equipment, also a place to make sculptures, or anything related to promotional items that will be displayed in the store.

Actually in addition to Ivan, Feri, and Yudi, there is still a research section that is Willy who is doing research work outside, and Aileen the administration is busy recording the results of the meeting.

“There are other ideas or input?”

Everyone seemed to be thinking.

“Currently enough times yes, if any input, any idea it can contact Ivan or me.”

“Ready, Bu.”

“Leen, if the minutes are finished directly email me yes, let me report to the center.”

“Iya, Mum.” The descendant girl with the red-framed glasses quickly headed for her desk.

The office I currently occupy is not so spacious only measuring about 6x6 and occupied by 3 divisions. The store (store) consists of Mr. Wiradi as Store Manager who alternates shifts with Mr. Cahyo as assistant manager supervising 1 administrative staff, 4 SPV, 8 leaders, and 97 SPM/G which is divided into 2 shift working hours, responsible with sales and achievement of store target. Mr. Ade, IT Manager who directly oversees 3 staff who are divided into 3 shifts, who are responsible for all online data. And the last MRP division, which consisted of me, Ivan, Feri, Yudi, Willy, and Aileen.

So even though not so big this office is quite accommodating for us, because in addition to being filled by staff up from 3 divisions, the office is quite large, store people spend more hours working at the store (floor) at least Yuli, administrative staff who are in the office, and at the same time, store managers and SPV stores usually rarely stay in the office and are more often on the floor and one IT person who is on duty in one shift, the rest was just me and my staff in the office surrounded by a one-way glass wall facing the floor, so from inside we could keep an eye on what was happening in the shop area.

“Excuse me, Mom, here's the title.” Mr. Supri entered the office area by carrying a paper bag with a logo and the name of a famous coffee shop made me smile.

“Matur nuwun, Mr. Supri.” I took the paper bag from Mr. Supri's hand.

“Sami-sami, Bu.”

With a big smile I took out the late and also the cheese cake .. aaah, I thought because of the distance separating I would not get another afternoon coffee shipment, but it turned out I was wrong. After a week of staying here, every afternoon Mr. Supri will turn into a courier to deliver coffee and cake.

Kirana : Thank you for coffee n cake .. miss you so bad. (Thank you for the coffee and cake .. I miss you so much).

Kang coffee: Anytime, honey .. miss you too. (When, honey .. I miss you too).

Kang coffee: The work is not too shaved, the name of the work will not be endless.

Kirana: Okay, Boss.

“Leen.” I called Aileen and handed her the cheese cake. “Both the same Yuli yes.”

“Waaah, mature New, Bu Na.”

“Where are we, Ms Na?”

Yes, my staff also Yuli called me Bu Na, they said that Bu Kirana stands for. That's pretty good than Miss Kir, right?

“Later if the target is reached, I will buy food above.”

“Angel wes angel (it's hard this is hard),” Yudi said while shaking my head made me laugh. Yes, although I do not know what it means, but it seems like something funny because others laugh.

“If anyone is looking, I go to the toilet for a while ya.”

“Oke, Mom!” yuli and Aileen exclaim with mouths full of cheese cake.

Because it was in the Mall, so the toilet I used was a public toilet, fortunately I did not have to walk too far, because the E-Word ruled most of LG's floor, so I did, so right next to the E-Word there is a toilet, I just have to turn left into the hallway that leads to a comfortable, clean, and fragrant toilet.

And I'm just gonna go back to the office when someone calls me. The voice of someone I haven't heard in a long time.

“Kiki!”

I stared around to make sure what I heard was not wrong. And apparently not, there stood a man with a misty hair and a big smile looking at me. Maybe I'd run away if it were in Jakarta, but in Surabaya when there was no one I knew and now there is someone who knows me. I can't believe this, but I'm glad to see Anto the crunchy tempe who is now walking quickly towards me. I even smiled broadly at him.

“Kiki .. waaah, indeed if the soul mate does not go where ya.”

Okay, forget my happiness. Although this is Surabaya where tempe mendoan is fried half-cooked, but it turns out the man in front of me is still tempe kriuk.

*****